kotler07_basic_marketingmanagement課件-wenkub.com
2024-10-15 15:34 本頁面
【正文】 MARKETING MANAGEMENT 12th edition 7 Analyzing Business Markets Kotler Keller 72 Chapter Questions ? What is the business market, and how does it differ from the consumer market? ? What buying situations do anizational buyers face? ? Who participates in the businesstobusiness buying process? 73 Chapter Questions ? How do business buyers make their decisions? ? How can panies build strong relationships with business customers? ? How do institutional buyers and government agencies do their buying? 74 Organizational Buying Decisionmaking process by which formal anizations establish the need for purchased products and services,
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