【正文】 Secondly, the electronic merce can lower purchasing cost, can look for the supplier of the most special price in the global market, and pass to reduce with the supplier information share in the center link because of asking for help the Internet business enterprise because the information prohibits to bring indeed of is the data enunciation, using EDI usually can save 5% for the business enterprise10% purchasing costs.(2)Reduce order to cope with to change an unfathomable market need, the business enterprise has to keep a certain stock product with the original material basic reason that produces stock is an information not take the information technique as basal electronic merce and then can change the information in the business enterprise decision not accurate with can not pare with the Internet can deliver the market need information to the business enterprise decision to produce, the need information of the business enterprise can deliver to add to supply in good time to the supplier right away in the meantime, carrying out the zero stocks management thus.(3)Shorten to produce production of product is many business enterprises are mutually cooperation of result, so the design development and production of the product sell the business enterprise that may involve many connections, pass the electronic merce can change to pass by because the information closing cause of the cent stage cooperates a way to change to share for the information of be in conjunction with and proceed together the work method, the thus biggest limit reduce because the information close but meaningless wait for of time.(4)Increase business traditional bargain is subjected to by that time and the space restriction, but according to Internet electronic merce then 24 hours world operation, the business that is on the net can open an exhibition to traditional marketing personnel to sell and advertise to promote sales could not reach of market scope, such as our country Hunan a keep the snake farmer to sell its product to the United States through an Internet an it has never striven for the pany of the noodles.(5)Ease the dependence of the supplies.(6)Reduce in the center electronic merce redefined to circulate mode traditionally, reducing in the center link, making the direct deal of the manufacturer and consumer make possible, changing the way of the whole social economic movement to some extent thus. Two,the electronic merce is in the development and the application of the our country1. Electronics virtual market developmen The space of the electronic merce activity is an electronics virtual market(the Electronic Marketplace), electronics virtual market the net constitute by the Internet business enterprise,the government organization and the netizen appear on market a field, the net appears on market a field to extend the development speed and foreground that the speed and development influence electronic merce since that time in 1994 Internet of mercial, at short 590% inside the years above world the 500 strong pany constructions contain website, 30% business enterprise business website the beginning provided an aftersales service or carried on the net top business activity directly for the customer。t let a golden opportunity slip by but should should hold tight the business opportunities that the electronic merce development bring to the challenge any further, for the 21 centuries increasingly vigorous globalization petition make a good man just,the technique preparation and the management idea change. A,the connotation and the petitive advantage of the electronic merce merce connotation Have no more united definition currently for the concept of the electronic merce, just take in to tally up to bee in practicing applied match the organization OECD is the research that carries on system to the electronic merce early more, its define electronic merce as is concerning make use of electronical means to be engaged in of business activity, it according to the electronics processing and the information technique, such as text originally,the datas such as voice and portrait OECD definition emphasized the electronic merce development of[with] the Internet foundation specially, but not overall our country pares to study electronic merce scholar LI3 QI2 to think the electronic merce means systematizing land utilization uses the electronics tool early, highefficiency,be engaged in to take the merchandise mutation as central various movable whole processeses low emphasize of take the merchandise trade as central various business activity of electronical, make to is too narrow and small to the electronic merce movable scope generally, the electronic merce takes the information technique as a basal business activity, it includes production and circulate,assign,exchange with consume etc. link in the conjunction produce and consume of all processings with informationbased movable say, the electronic merce activity means the following row method bargain or the business activity carry on:(1)Bargain carried on through an Internet, such as the machine store(the Online Shop) with online direct selling(the Internet Direct Sale)。參考文獻1 [M].長春：長春出版社，2001：15～17.2 劉樹，李榮平，[M].石家莊：河北大學出版社，2000：33～35.3 盧向前，李小東，[M].北京：高等教育出版社，2003：156～157.4 王蓮芬，[M].北京：中國人民大學出版社，1990：45～48.5 [M].北京：清華大學出版社，2004：67～68.6 盧奉宏，互聯(lián)網(wǎng)營銷教程[M].廣州：廣東經(jīng)濟出版社，2000：56～93.7 菲利普所以，這篇論文的寫作過程更是一個學習、補充的過程。能完成這篇論文我首先要感謝我的導師，與他們的交流、談話讓我加深了對論文題目的理解，讓我在隨后論文寫作中找到了搜集資料的方向，使得我的論文可以順利完成?？梢钥闯?，我國的電子商務營銷績效評價體系在現(xiàn)行應用中還是存在一定問題的，但其總體發(fā)展勢頭是良好的，可以預見，在不久的將來，電子商務營銷績效評價體系定會在功能和結構上日益完善，進而為企業(yè)的電子商務營銷做出更多貢獻。隨后介紹了電子商務營銷績效評價體系的主要內(nèi)容和體系的評價目標。本章介紹了電子商務營銷績效評價體系的實施的保障對策。為了推動體系的正常運行和有力運作，我們必須為企業(yè)培養(yǎng)一批精通計算機與網(wǎng)絡技術的商業(yè)人才。企業(yè)只要具備了一定的信息化手段（如企業(yè)內(nèi)聯(lián)網(wǎng)、管理信息系統(tǒng)、后臺數(shù)據(jù)庫等），就可以利用這些平臺進行電子商務運作。對于信道過窄經(jīng)常出現(xiàn)網(wǎng)路擁擠問題我們也會通過一定的技術渠道加以充分解決，以確保電子商務營銷績效評價的高效進行?；A設施主要是指電子商務營銷活動所必須具備的基本電信條件。聯(lián)合國一些機構也在２０００年向各國提出了電子商務立法建議。故良好的政府環(huán)境可以加快營銷績效評價體系的穩(wěn)步發(fā)展。隨后根據(jù)體系的實現(xiàn)目標加以設計具體組成，并對其中的各類指標作了詳