【正文】
Assessment ratio: the maximum discount is %. The dealer will get corresponding discount ( M ) according to workshop test and retest rank. If the dealer didn’t take the workshop test, they will not get the discount. 33 考核銷售折讓 Assessment Discount 飛行檢查 Workshop Test CKD(A4L/A6L/Q5)/FBU(A8L/Q7/Q5/TT/A5/A3): % 考核周期:第 1輪飛行檢查普查和復(fù)查的排名做為上半年考核的依據(jù);第 2輪飛行檢查普查 和復(fù)查的排名做為下半年考核的依據(jù)。飛行檢查目標(biāo)車型為 CKD和 FBU車型。 If survey city has no CSI result (no successful sample) , the assessment method of the dealers in this city will be the same as the dealers in non survey city. 2022年 612月開業(yè)的 調(diào)研城市經(jīng)銷商,考核辦法同非 調(diào)研城市。 CSI results: Conducted by once a year for A6L amp。根據(jù)經(jīng)銷商的 CSS(銷售)考核排名,給予經(jīng)銷商相應(yīng)的 考核比例。 Objective: Check dealer’s implementation of standard sales process 考核傭金比例:最高考核比例為 %,根據(jù)經(jīng)銷商的不同秘密采購成績 (A:分 ) ,給予經(jīng) 銷商相應(yīng)的考核銷售折讓比例 (M)。未參加相應(yīng)考核周期全部 2次秘密采購的經(jīng)銷商將不享受該 期考核政策。 Through the approval process of ASD, the regional offices will make and implement the regional standard based on this national wide requirement, the regional requirement is required to be higher than national wide standard. 同時(shí)奧迪銷售事業(yè)部保留根據(jù)市場需要針對特定區(qū)域和特定產(chǎn)品制定與此有差異的本地銷售比例上限 標(biāo)準(zhǔn)的可能性。 FBU(A8L/Q7/A5/Q5/TT) %(A3) % 考核銷售折讓 Assessment Discount – 銷量考核 Sales Volume 考核銷售折讓 Sales assessment margin: 考核銷售折讓 Assessment Discount – 銷量考核 Sales Volume 本地銷售獎(jiǎng)勵(lì) PMA 傭金比例 Margin rate: CKD (A6L/A4L/Q5): % FBU(A8L/Q7/A5/Q5/TT/A3) % 目的 Objective :鼓勵(lì)經(jīng)銷商集中精力開發(fā)本地市場,確保奧迪市場份額目標(biāo)的實(shí)現(xiàn) Encourage dealers to develop local market, ensure the market share target of Audi. 注 考核銷售折讓 = ∑本地上牌車輛整車市場指導(dǎo)價(jià) ╳ 傭金比例 ╳ 本地銷售考核系數(shù) Note Assessment margin = ∑PMA AAK Cars MSRP ╳ Margin rate ╳ Local sales assessment rate 本地銷售地理范圍定義原則 Definition of PMA geographic area 以省為界,進(jìn)行經(jīng)銷商本地銷售考核 Dealers’ PMA assessment based on Province 根據(jù)商務(wù)計(jì)劃分配,局部調(diào)整考核區(qū)域 Partial adjustment according to BP distribution. 考核周期:按季度考核 Assessment period: Each quarter 注 Note: ∑本地上牌車輛整車市場指導(dǎo)價(jià) = ∑ STD車輛市場指導(dǎo)價(jià) ∑異地上牌車輛指導(dǎo)價(jià) ∑PMA AAK Cars MSRP= ∑STD Cars MSRP ∑ CrossSelling Cars MSRP 16 17 本地銷售考核系數(shù)計(jì)算方法 Local sales assessment rate : 考慮到區(qū)域市場差異性和地理覆蓋情況, 2022年設(shè)置較為寬松的全國跨區(qū)銷售比例上限標(biāo)準(zhǔn): CKD 10%, FBU 15%。 (A3): % C. 對當(dāng)月未完成計(jì)劃的經(jīng)銷商,如果年底完成全年商務(wù)計(jì)劃達(dá) 80%以上的,按以下方法追 溯 For dealers who do not fulfill the monthly plan, if they can fulfill more than 80% 15 區(qū)域負(fù)責(zé)對經(jīng)銷商每月下達(dá)分銷計(jì)劃,并將計(jì)劃簽字后上報(bào)綜合銷售部,上報(bào)時(shí)間必 須在第 5個(gè)工作日前,節(jié)假日順延。 FBU(A8L/Q7/A5/Q5/TT) :%。 If all basic criteria are fulfilled, the SSM discount will be calculated according to the following rules: 銷售質(zhì)量 Sales quality : n95%≦ 銷售審核通過率 ≦ 100%,則可獲得相應(yīng)季度的銷售質(zhì)量折讓 % . 95%≦ Sales Audit pass rate ≦ 100% ,dealer can get sales quality discount %. 11 12 質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì) System Standard Management % 考核銷售折讓 Assessment Discount – 質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì)購 SSM 服務(wù)質(zhì)量 Service quality: n 95%≦ 服務(wù)審核通過率 ≦ 100%,則可獲得相應(yīng)季度服務(wù)質(zhì)量折讓 % . 95%≦ Service Audit pass rate ≦ 100% ,dealer can get service quality discount %. n 服務(wù)審核通過率 95%,則相應(yīng)季度服務(wù)質(zhì)量折讓為 0。 Assessment models All models except R8. 標(biāo)準(zhǔn)管理審核周期 SSM Audit periods : 每年審核四次,每次的考核結(jié)果分別對應(yīng)到 4個(gè)季度 , 按季度兌現(xiàn)質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì)折讓。 FBU銷售折讓計(jì)算基礎(chǔ) Calculation Basis of CKD amp。 FBU (A8L/Q7/A5/Q5/TT):%。 A3:%。 FBU Sales Discount : 整車的市場指導(dǎo)價(jià) Marketing price of cars 10 質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì) System Standard Management % 考核銷售折讓 Assessment Discount – 質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì)購 SSM 目的:檢查奧迪經(jīng)銷商對 《 一汽 大眾奧迪特許經(jīng)銷商協(xié)議 》 規(guī)定 標(biāo)準(zhǔn)及奧迪品牌各項(xiàng)標(biāo)準(zhǔn)的 執(zhí)行情況。未 參加相應(yīng)季度審核的經(jīng)銷商將不享受該季度考核政策。 Service Audit pass rate 95% , service quality discount is 0. 品牌質(zhì)量 Brand quality : n90%≦ 品牌審核通過率 ≦ 100%,則可獲得相應(yīng)季度品牌考核折讓 % . 90%≦ Brand Audit pass rate ≦ 100% ,dealer can get brand discount %. n品牌審核通過率 90%,則相應(yīng)季度品牌考核折讓為 0。 (A3): % 目的 Objective :鼓勵(lì)經(jīng)銷商按月完成銷售任務(wù),確保奧迪品牌總體銷量目標(biāo)的實(shí)現(xiàn) Encourage dealers to fulfill sales task, ensure the total sales target of Audi brand 考核銷售折讓比例 Sales assessment ratio : CKD: 考核銷售折讓比例 = % X 折讓系數(shù) A CKD Assessment ratio = % discount coefficient ( A ) FBU 考核銷售折讓比例 = %() X 折讓系數(shù) A FBU Assessment ratio = %() discount coefficient ( A ) 考核辦法 Assessment method : 各品種分別考核,每月分別下達(dá)分銷計(jì)劃 Each model sh