外文翻譯--房地產(chǎn)營(yíng)銷-wenkub.com
2025-05-07 06:51 本頁(yè)面
【正文】 這些分析一旦完成，銷售代理人就可以制定計(jì)劃，進(jìn)行構(gòu)想，以滿足客戶的利益要求，并最有效地利用 客戶時(shí)間。買房者通常會(huì)提早發(fā)現(xiàn)他們的支付能力不足以負(fù)擔(dān)其期望購(gòu)買的物業(yè)。 每一種情況下，經(jīng)紀(jì)人需要花時(shí)間仔細(xì)評(píng)估和審查每個(gè)潛在購(gòu)房者以便更有效地利用客戶時(shí)間并更好地為客戶服務(wù)。他們急于在有限的成本與時(shí)間下尋找滿意的住所。 (2)潛在客戶的篩選 房地產(chǎn)的潛在客戶分為以下三類： ① 需要尋找居住地的人； ② 想要改變當(dāng)前居住環(huán)境的人； ③ 正在尋找房子但并非特別感興趣的人。人們通常由于換工作而遷居，這是主要的客戶來(lái)源。 一些社區(qū)已經(jīng)立法禁止在物業(yè)外標(biāo)示“正在銷售中”或“出售”字樣，提出這些法規(guī)主要是基于諸如“影響外觀”，“防止銷售恐慌”等觀點(diǎn)。一些 經(jīng)紀(jì)人還通過(guò)信息傳送網(wǎng)絡(luò)與其他城市的經(jīng)紀(jì)人保持聯(lián)系，這樣就可以在那些家庭家庭還未遷入本市之前就與他們獲得聯(lián)系。工業(yè)物業(yè)、農(nóng)業(yè)物業(yè)或其他特殊物業(yè)則通常在全國(guó)發(fā)行的專門出版物或針對(duì)某些特定群體的貿(mào)易雜志上刊登廣告。 由于潛在購(gòu)買者對(duì)于既存物業(yè)的即時(shí)信息尤為關(guān)注，日?qǐng)?bào)則十分符合經(jīng)紀(jì)人的要求。報(bào)紙上的分類廣告主要刊登特定物業(yè)廣告，但也可以用于形象廣告。 行業(yè)廣告的主要目 的是樹立房地產(chǎn)經(jīng)濟(jì)行業(yè)的良好形象。特定（物業(yè)）廣告經(jīng)常出現(xiàn)在報(bào)紙、宣傳冊(cè)或單頁(yè)廣告上。 房地產(chǎn)廣告可根據(jù)其目標(biāo)或借助媒介進(jìn)行分類?？梢哉f(shuō)，戰(zhàn)略規(guī)劃是將內(nèi)外部因素進(jìn)行整合考慮的活動(dòng)。專營(yíng)居住物業(yè)的經(jīng)紀(jì)人的營(yíng)銷策略會(huì)不同于那些主攻商業(yè)或農(nóng)業(yè)物業(yè)的經(jīng)紀(jì)人。最后，當(dāng)確定了購(gòu)買者，無(wú)經(jīng)驗(yàn)的賣方可能會(huì)簽訂一份無(wú)效或是缺乏抵抗?jié)撛陲L(fēng)險(xiǎn)能力的合同。與那些通過(guò)中介機(jī)構(gòu)賣房的人相比，自己完成交易的售價(jià)一般較低，這可能由于賣方自身不擅于討價(jià)還價(jià)或是缺乏估價(jià)的技巧。買方請(qǐng)房地產(chǎn)經(jīng)紀(jì)人代理而不是自己操辦的主要原因，一是需要經(jīng)紀(jì)人的專業(yè)協(xié)助；二是不愿意承擔(dān)風(fēng)險(xiǎn)。s interest and also to plan the most efficient use of her own time. 房地產(chǎn)營(yíng)銷 市場(chǎng)營(yíng)銷是一個(gè)企劃與實(shí)施的過(guò)程，在這一過(guò)程中，對(duì)理念、產(chǎn)品和服務(wù)進(jìn)行創(chuàng)意、定價(jià)、促銷和推廣，目的是促成交易實(shí)現(xiàn)個(gè)人或者組織的目標(biāo)。 who are looking but not yet seriously interested. The constraints and motivations of buyers from each group will be different. A large portion of those in the first group are moving from another area. For them the home selection process is affected by time requirements, since the family dose not want to be divided for a lengthy period. A frequent problem of these buyers is the inability to sell their currently owned property. These people need to find a satisfactory place to live within cost and time constraints. The second group of potential buyers simply want to move to a different property, whether bigger, smaller, better located, or otherwise different. In this case, the prospective buyer can afford to inspect a number of alternative properties carefully over a period of time while searching for a bargain or a property that meets all desires. In his case, the broker or salesperson can expect to spend more time and effort to conclude a transaction. The broker in either case should spend time to evaluate and qualify each prospective buyer carefully to serve the client better and to make the most efficient use of her own time. It dose not serve the best interests of either the client, the seller, or the broker to show properties not within the buyer39。 ads are magazines, radio television, outdoor signs, booklets, home shows, and other displays. Industrial properties, rural estate, farm, or unusual properties are often advertised in nationally distributed specialty or trade magazines that reach particular groups of readers. Whereas newspapers have a short life, magazines often lie around and are read over a period of months in libraries, waiting rooms, and so forth. Signs, booklets, and display are primarily intended to bring the broker39。 however, research has shown that misleading promotion usually dose the advertise more harm than good. Promotion should be better utilize as a method of
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