【正文】 to decode the molecular mysteries of our bodies to develop better lifesaving drugs。ve talked about those, but also to deliver better education to more of the world39。s important. Carmakers aren39。t work we learned so that we proceed to the next phase of ebusiness with a level of maturity, reason and stability that was absent for much of the period we just passed through. And I hope one of the lessons that we take with us is that the world that we are building is far more important than one of the puter industry39。ve all e a long way in the last four or five years. We39。ll know in advance how any information that you give us will be used. Getting a workable privacy framework in place is going to require leadership at all levels, including government. It will require thoughtful examination of what kind of public policies including legislation should be implemented. Let me ask you to do just one thing when you leave here. Go back to your anization and find out if you39。t trust that the owner of the site is going to respect their privacy and not abuse or sell their personal data. So this is a confidence issue. It39。s fundamental to all consumer behavior, to the willingness to buy and to brand loyalty. All of it is based on trust. Now, we also know what a lot of consumers do when they go to a Web site and are asked to fill in their name, address, age, ine levels and all that. They say they39。ve been talking about all the business and the technical possibilities in this next generation of ebusiness. But I hope as we think about what can be, we understand that what39。T, Qwest and NTT. We39。s more than a fancy control room and raised floors that stretch to the horizon. It will require experience in managing highly plex systems, and it will have high technology content. It is as much the domain of the puting service providers as the work providers. At IBM, we39。t many options. By the same token, 6 for the past 40 years if a business wanted information technology, they bought it, owned it and managed it. Now there will be an alternative. We39。ve just talked about. Now, don39。re going to look back on this as one of the really gamechanging developments. It39。s a final aspect of ebusiness39。s important, but it39。re building for a day when our eServers are virtually impossible to outgrow. We39。s a much more natural, spontaneous, almost autonomic kind of puting. Let me give you an example from the ultimate extreme of highend puting. Last year IBM launched a $100 million project to build a new class of puter: a system 100 times more powerful than today39。m talking about intelligence that, for example, we take for granted in our own bodies. We walk up three flights of stairs and our heart rate increases. So does our oxygen intake. When we plop down into a chair, our bodies adjust. It39。re headed for a wall. Customers can39。s not fashionable in the puter industry to point out limitations of technology, but the fact is, the infrastructure today cannot handle what39。s growing at twice the rate of NT, and there are some estimates that say Linux will cross over and bee more prevalent than NT by 2020. This is a big issue for every server pany. It39。re moving Linux into mercial production environments. Today we announced that we will install a superputerscale Linux cluster the largest Linux installation in the world at Shell International Exploration and Production. Keio University in Japan is integrating two campus works supporting 15,000 users with Linux. Last week Telia, the largest telemunications pany in Scandinavia, announced it39。re betting a big piece of IBM39。m not going to say very much about standards because if you understand end to end and what it really means, the need for standardsbased puting is very easy to understand. The infrastructure must be open, and it must be based on crossindustry standards so you can connect to those millions of people and businesses wherever they are and connect to those billions of devices whatever they are. That39。 Medtronics is working on pacemakers that will have Inter addresses。s going to be a billion wireless appliances connected to the Net. Mobile emerce is going to be a $100 billion marketplace by the year 2020. But what we call pervasive ebusiness won39。m not sure everyone agrees on what an ebusiness infrastructure should look like, how it should be built and what the requirements are. So let me share with you three aspects of ebusiness infrastructure that we think are going to be very important. First, ebusiness infrastructure is endtoend infrastructure. Until now endtoend puting meant the desktops at one end and the servers at the other all within the same enterprise. But think about what end to end means in the ebusiness world that39。 centralization is evil. Now, I happen to believe in decision making being pushed to the lowest possible level. But I will say this categorically: In a worked world you cannot operate in a fully decentralized mode. The Net is an integrating medium. It makes it possible it makes it imperative to unify processes and information that in most institutions were splintered in the rush to decentralization over the last few decades. That leads to the second important development in this next generation of ebusiness: infrastructure. This is about where and how the work of puting gets done. Today, we all know that in a worked world the heavy lifting of puting isn39。re being connected. They39。ve actually only seen transformation of one business process so far: businesstoconsumer merce. That39。s time to understand that we39。t change the fundamental behavior of consumers: such as their desire for choice。s a very 2 interesting concept.