【正文】 nglish invite people to visit the UK cities get people to play and have fun encourage people to take part in the 2012 0lympics C The right name is important in the business you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s many countries, successful trade or brand names are protected by is so that other panies cannot make a product and, in fact, be buying something register a pany or a product name with the fact, more than 1,000 product and pany names are registered every panies spend a lot of money to find the right name for their good example of this the car successful names for cars have powerful associations（聯(lián)系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and a pany decides to sell its product in another country, it has to make sure that the product name translates CocaCola introduced its soft drink to China, it looked for the right wanted a name that would do two was to present its image（形象）in Chinese and the second was to be close to its first brand name— took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”.Asian pany names are not new to the United brand names of Samsung and Sony have been the right brand name is a big panies that sell to foreign markets pay to find a name that will connect with its are even naming panies that specialize in inventing product panies can charge（要價）up to $100,000 a word for their it’s worth panies know how important the right brand names are for their are trade names protected by law in many countries? make panies pay for naming help people choose the best products present good images of the prevent good images from being copied can we learn from the passage? panies care about the cost of finding the right names trade names can help panies to have a larger sale government often does business with naming panies is considered necessary for cars to be names after animals ’s the best title for the passage? Business of Names Development of Names Rules of Naming Business Methods of Choosing Names D Reading Oliver James39。Affluenza,I thought about what often happens at 12yearole daughter is in tears.“I have so take a test don39。t understand any of it,”she cries shouting and shutting her door,she calms down enough to go through her following dry I ask her how the test went and the just says“OK,I got a nine”.“ done!”I s ay,before she finishes with “But I never get a ten!” According to James,this obsession with getting top marks has been a bad development,which encourages people to think of education in terms of work and test this,I asked my daughter why she was so worried about her looked at me as if I was thick.“Well,if I don39。t get good grades,I won39。t be able to afford nice things like a car and stuff.” I was quite surprised,because I don39。t consider myself a pushy James suggests and it leaves students feeling failures even if they are very points to the Danish system（體制）of education as a better happy citizens who have good social skills is seen as more important than high achievements at school or the needs of me,I cannot remember the last time I had to work out the area of a circle,recite a Shakespeare poem or grammar rules,yet I have lived a happy I really needed to learn at school was how to make polite conversations,or how to avoid getting into debt or how to develop good is in fact similar to what Oliver James really has in he is looking for schools where students are encouraged to find and follow their own interests,something more like has been developed in some Korean private is quite different from the more rigid system of learning things by heart that is used in Korea,and indeed in many other school systems around the the Russian poet Pushkin said,“Inspiration(靈感）is needed in geometry(幾何學）just as much as in poetry ”,and inspiration does not e from endlessly revising for tests or getting worried about does the writer probably think of his/her daughter? sets herself a goal too high to should be more polite to her hardworking but not very takes her grades much too does the word “obsession”in paragraph 3 mean? plain and unavoidable satisfied and very prou d practical and widelyused fixed and often unreasonable can we infer from the passage? skills are as important as high in grades can shake writer regrets not having studied hard at educational system is for very smart writer wants to tell us happily is the key to marks may be helpful to increase one39。s should be improved to give children should meet one39。s needs for word and 、閱讀短文，根據(jù)短文內容，從短文后的五個選項中選出能填入空白處的最佳選項。選項中有一項為多余選項。（共8分，每小題2分） Todd is very interested in clean ,so it39。s natural that he is to developer of a small and affordable system(系統(tǒng)）to clean wastewater,His “Living Machine can clean wastewater in your home or in your The wastewater goes into a big plastic tank where bacteria(細菌）start to break down the few days later after it is dealt with, the water is brought into a greenhouse filled with plants and the help of sunlight,the plants and animals remove more chemicals from the water,making it cleaner,Then the water can be reused for washing or bathing __62__ but the water is clean enough for watering the flowing, washing the dog, or even for bathing or advantage of this technology is that it is affordable and good for the can help to use less fresh water, and it can help keep the water supply enough homes and businesses use “Living Machines” like to plant trees around their houses is also interested in saving money cannot be used for drinking or cooking “Living Machine” is a system for cleaning wastewater八、閱讀短文，根據(jù)短文內容回答問題。（共10分，每小題2分）Every year, wildfires(野火)destroy much forest are broken down, and thousands of people are stop help ing to stop are a special kind of jump from places into areas that difficult to reach