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ething especially by means of effort wish to obtain firsthand : , single and different from others have conducted a research in this particular 4 survey: general examination or study(of conditions, opinions, etc.), especially carried out by asking people questions recent survey shows that many teenagers spend three hours aday playing puter : given briefly in speech or writing about something or someone you have any ments to make upon my story? fill out: to plete(a form)by answering the questions in the spaces provided you fill out this application form quickly?Paragraph 5 deposit: put something down in a particular place。to put money or something valuable in a bank or other places where it will be safe deposited her case in the are advised to deposit your valuables in the hotel twice: to think very carefully about something teacher advised him to think twice before deciding to quit 6 in place: in existence and ready to be used new regulations are now in out: to give something to each member of a group you start handing these books out, please?Paragraph 7 urge: strongly advise someone to do something urged her to reconsider his : act of sharing things among a large group of people in a planned way distribution of the food supplies in the earthquake area began two days exercises Task 1Objective: Ss can find some specific information in the : ? Ss do Task 1.? Ask Ss to work individually.? Check the Answers: they wanted to celebrate the successful conclusion of his it helps to obtain a representative sample of customers and keep bias to a began with the words “I really want to know”. should pay much attention to the distribution and collection 2Objective: Ss can decide whether the statements are true or : ? Ss do Task 2.? Ask Ss to work individually.? Check the : Ⅳ.A brief sum up Ⅴ.Assignment參考譯文:7A 我真的很想知道周五晚上我結(jié)束了節(jié)食。把去年因常去曼哈頓的餐館吃飯而增加的20磅減掉之后,我敢說我該理直氣壯地美餐一頓了。為了慶祝節(jié)食成功,我和太太去了休斯頓一家我們最喜歡的餐館。飯菜與往常一樣,味道好極了,服務(wù)比平常還要好。我真講授法9’139。 想給這家餐館的每個(gè)項(xiàng)目都打最高分,但我沒有。為什么?一會(huì)兒我們就知道了。一家公司想度量一下顧客滿意度是件好事。但是,要想把這件事做好,整個(gè)度量過程必須妥善設(shè)計(jì),并自始至終完整地實(shí)施。合理設(shè)計(jì)調(diào)查問卷僅僅是這個(gè)過程的第一步。為了能夠從顧客那里獲得代表性的數(shù)據(jù)樣本,并將偏見降到最低,建立數(shù)據(jù)搜集程序也同樣重要。許多公司卻未能做到這一點(diǎn),而這也正是這家餐館的失敗之處。話說我們喝完咖啡之后,侍者拿來了賬單。與賬單附在一起的,還有一份簡要的顧客滿意度調(diào)查問卷。問卷的一面是餐館老板的一份說明,開頭寫著“我真的很想知道”;另一面是一些標(biāo)準(zhǔn)的測(cè)量項(xiàng)目,以及顧客填寫意見的空白處。有一點(diǎn)不同的是,這份調(diào)查問卷已經(jīng)由侍者填完了。在“很好”、“好”和“有待提高”三個(gè)級(jí)別上,侍者已經(jīng)在所有“很好”的方框內(nèi)劃了一條線。盡管我很滿意這家餐館的服務(wù),我也不打算把一份已由別人完成了的調(diào)查問卷放到意見箱里。然而,很多人卻會(huì)不假思索就將這種問卷交回。如此進(jìn)行顧客滿意度調(diào)查,這家餐館的老板只是在愚弄自己罷了。如果他“真的很想知道”,在顧客離開時(shí),讓人給他們分發(fā)一些郵資已付的調(diào)查問卷,會(huì)對(duì)他更有好處。如果你正在進(jìn)行或者正打算進(jìn)行顧客滿意度調(diào)查,我們強(qiáng)烈建議你除了注重問卷的設(shè)計(jì)外,也要特別注意問卷的發(fā)放和回收過程。