【正文】 銷售銷售XX萬元，同比去年增長XX%。其中會議收入XX萬元，散客收入XX萬元,餐飲收入XX萬元。（三）下半年工作計(jì)劃“運(yùn)籌于帷幄之中，決勝在千里之外”。下半年?duì)I銷工作規(guī)劃我覺得要強(qiáng)調(diào)謀事在先，系統(tǒng)全面地為賓館下半年整體營銷工作進(jìn)行策略性規(guī)劃部署。但是我們還要明白年度營銷工作規(guī)劃并不是行銷計(jì)劃，只是基于年度分析總結(jié)的策略性工作思路，具體詳細(xì)的行銷計(jì)劃還需要分解到季度或月度來制定，只有這樣才具有現(xiàn)實(shí)意義。⒈目標(biāo)導(dǎo)向營銷目標(biāo)的擬定是下半年?duì)I銷工作的關(guān)鍵。在下半年?duì)I銷工作規(guī)劃中，首先要做的就是，全年總體的銷售目標(biāo)、費(fèi)用目標(biāo)、利潤目標(biāo)、渠道開發(fā)目標(biāo)、終端建設(shè)目標(biāo)、人員配置目標(biāo)的擬定，其中：銷售目標(biāo)為XX萬元，費(fèi)用目標(biāo)為XX萬元，渠道開發(fā)目標(biāo)為X條，終端建設(shè)目標(biāo)為XX個(gè)人，人員配置為XX人。⒉產(chǎn)品規(guī)劃根據(jù)消費(fèi)者需求分析的新產(chǎn)品開發(fā)計(jì)劃、產(chǎn)品改良計(jì)劃有：擴(kuò)充賓館產(chǎn)品大類，變不暢銷主打產(chǎn)品為副屬產(chǎn)品（如將大使套變四人間，提供團(tuán)隊(duì)會務(wù)組消費(fèi)并加強(qiáng)日常銷售）、將民族文化村與賓館搭配、將教工俱樂部與賓館搭配、將旅游線路與賓館搭配等。⒊品牌推廣市場形象推廣計(jì)劃有：《高校后勤賓館銷售高峰論壇》大會、湯遜湖品牌推廣策劃。⒋團(tuán)隊(duì)支持為了保障來年?duì)I銷工作順利高效地實(shí)施，賓館還需要通過苦練“內(nèi)功”來強(qiáng)化關(guān)鍵工作流程、關(guān)鍵制度來培養(yǎng)組織執(zhí)行力，以更好的發(fā)展客戶、保留客戶！擴(kuò)展資料：酒店?duì)I銷部上半年工作總結(jié)酒店?duì)I銷部上半年工作總結(jié)2009 first half of the year, hotel sale ministry is in faculty joint efforts, everybody the heart thinks toward one place, interest makes toward one place, extend business actively, conduct propaganda is visited, public relations sale is entered gave one party new scope of operation, hotel business does more prosperous more, each economic norms all exceeds the corresponding period, implementation time passes half, the task passes half, lay next solid foundations to achieve annual sale goal work first half of the year now the circumstance makes following summary: Running ine side above all: Finish battalion to close in all first half of the year yuan, among them the guest room battalion that finish closes yuan, % what take a plan, rent on average rate % , average room price yuan。Additional, the meal battalion that finish receives ine yuan, the job of %。5 month guest room that takes a plan is overfulfiled, with photograph of the corresponding period was pared last year, rise somewhat。But relatively the battalion April closes drop extent also is bigger。Additional, may meal ine also overfulfils plan target, basically be to reflect what include desk ine in the banquet to increase a respect, held what meal battalion closes that month very large proportion。Run ine collect the ing year from above, with pared last year, the corresponding period rises somewhat this year, especially respect of guest room ine, although relatively the photograph is not older than rising last year, but in respect of passenger source structure, medicinal powder the proportion that guest place holds got very big rise, also be the market fixed position that accords with a hotel。Additional, meal respect, although overfulfil the task,this month controls an aspect in battalion, but respect of interiorly passenger source es loose guest consumption shows downtrend, the consumption that how increases this kind of passenger source should be to fall period working sectional work respect: Sale ministry is in the accumulative total conference that finish will recieve 13 batch May, basically finished session of medical apparatus and instruments to work in the reception of inn conference among them, publicized hotel brand through weling an activity this, also obtained the client’s selfidentity at the same time。Additional, tire and bureau of highway of city of Kinglake, Zhengzhou and Shenzhen Fuji are changed in was being recieved the group of one system conference such as Kang Ji group。The field is sold in the branch, the job plans and bine hotel guiding ideology according to year this month, basically undertook visitting the job to circumjacent market client, strengthened government administration kind the pay a return visit of passenger source formed effective opinion。In the meantime, market condition will be opposite the basis ahead of schedule June this month market of circumjacent conference passenger source undertakes be visittinged actively, assured offseason during the stability of hotel passenger source。Additional, finished pair of Xu Chang this month of area client visit, publicized hotel product through this, developed partial new client。In the meantime, binative hotel criticizes astral requirement this month, to the hotel all propaganda paterial undertook each area redesign, make munal identifier closes the hotel requirement of the standard that judge a star。Additional, the branch began a group to build lunar activity this month, gave collective activity to strengthen chime of group cohesive affinity to be the same as ability through daily group consciousness grooms and organizing sectional staff to be in。Respect of public relations sale: May basically is to engineer mother’s day activity。Make gave technological process of short message sale and level, make mode of short message sale bees a kind of daily sale。In the meantime, the branch bines meal key to strengthen the case of marriage banquet product, undertake be packed afresh and be designinged to product of meal marriage banquet, the unity that already finishedpropagandist manual now is made, will use at next month investment。Additional, hotel integral mobile gift had new design and promotion this month, abounded gift sort, attract farther consumption of the client。