【正文】 ia Tour媒體拜訪或媒體外出巡游 Media媒體Meeting Agenda會(huì)議議程 Meeting Minutes 會(huì)議記錄 Merchandise促銷(xiāo)物品 Methodology方法論MI(Mind Identity)企業(yè)理念識(shí)別 MI（Media Index)企業(yè)媒體聲望指數(shù) Mindshare 品牌影響力份額 Miscellaneous 雜費(fèi) Monthly Report月報(bào)Multifunctional Task Force多職能任務(wù)小組National Standards of the PR Professional Qualification國(guó)家公共關(guān)系職業(yè)資格標(biāo)準(zhǔn) NC（North China）華北 NE（Northeast China）東北 Negative Report負(fù)面報(bào)道 New Product Launch新產(chǎn)品發(fā)布 News Clipping新聞剪報(bào) News Release新聞發(fā)布 Newsletter通訊Noprofit PR 非營(yíng)利機(jī)構(gòu)公關(guān)Norms of Excellent PR Management 卓越公共關(guān)系管理標(biāo)準(zhǔn)NW（Northwest China）西北 Objective Diagnosis目標(biāo)診斷 Offering 服務(wù)內(nèi)容 On Site現(xiàn)場(chǎng)Online Advertisement 線上廣告 Online Communications線上傳播Online Marketing Communications 線上營(yíng)銷(xiāo)傳播 Online media網(wǎng)絡(luò)媒體 Online Roadshow 網(wǎng)上路演 Online Survey網(wǎng)上調(diào)查OOP（OutofPocket）雜費(fèi)、日常工作發(fā)生的成本 Openday Visits開(kāi)放日參觀 Opinion Leader輿論領(lǐng)袖OUTCOMES Evaluation Tools輸出級(jí)評(píng)估工具 OUTPUTS Evaluation Tools效果級(jí)評(píng)估工具 Outsourcing 外包OV（One Voice）一個(gè)聲音 Photo Library圖片庫(kù) Planning Phase 策劃階段 Polish文案潤(rùn)色POP(Point Of Purchase Advertising)導(dǎo)購(gòu)點(diǎn)廣告 Positioning定位 Post Event 善后工作 Poster 海報(bào)Postmortem 會(huì)后書(shū)面的簡(jiǎn)短總結(jié)報(bào)告 Postscript后記 PR Agency公關(guān)公司PR Consulting Market公關(guān)顧問(wèn)服務(wù)市場(chǎng) PR Consulting Practice公關(guān)顧問(wèn)實(shí)務(wù) PR Consulting Service公關(guān)顧問(wèn)服務(wù) PR Consulting Tools公關(guān)顧問(wèn)工具 PR Directorr 公共關(guān)系總監(jiān) PR Evaluation公關(guān)評(píng)估 PR Event 公關(guān)活動(dòng) PR Guideline公關(guān)方針PR Management Working Code公關(guān)管理工作準(zhǔn)則 PR Manager 公共關(guān)系經(jīng)理 PR Procedure公關(guān)流程 PR Proposal公關(guān)建議書(shū) PR Supervisor 公共關(guān)系主管 Pre Event前期工作 Preevaluation 預(yù)評(píng)估 Preface前言Presentation 演示、陳述 President 總裁 Press Conference新聞發(fā)布會(huì) Press Kit媒體新聞夾 Press Release新聞稿 Print Media平面媒體 Priority 優(yōu)先的Procurement Management預(yù)警管理 Product Test產(chǎn)品評(píng)測(cè)Profession Responsibility 職業(yè)義務(wù) Professional Association 專業(yè)協(xié)會(huì) Professional Certification 職業(yè)認(rèn)證 Professional Consultant 專業(yè)顧問(wèn) Professional fee專業(yè)服務(wù)費(fèi) Professional Grading專業(yè)等級(jí) Project Life Cycle項(xiàng)目生命周期 Project Management項(xiàng)目管理 Project Owner項(xiàng)目委托人 Project Title項(xiàng)目標(biāo)題 Project公關(guān)項(xiàng)目 Proposal公關(guān)建議書(shū)PRSA（Public Relations Society of America）美國(guó)公共關(guān)系協(xié)會(huì)Pubic Opinion公眾輿論 Public Affairs公共事務(wù)Public Relations Consulting公關(guān)顧問(wèn) Public Relations Crisis公關(guān)危機(jī) Public Relations Management公關(guān)管理 Public Relations公共關(guān)系 Public Utility公用事業(yè) Publicity宣傳 Qamp。A問(wèn)題問(wèn)答Qualified Project Manager合格的項(xiàng)目經(jīng)理 Quality Control質(zhì)量控制 Quality Management質(zhì)量管理 Questionnaire調(diào)查問(wèn)卷 Quotation報(bào)價(jià) Real Estate房地產(chǎn) Remendatory 推薦信 Recruitment招募 Reference參考資料 Rehearsal預(yù)演、彩排 Report報(bào)告Reputation Management 聲譽(yù)管理 Research Tools研究工具 Reseller 經(jīng)銷(xiāo)商 Retainer長(zhǎng)期客戶 Review回顧、總結(jié) Risk Management風(fēng)險(xiǎn)管理 Roadshow巡展、路演 Rude question 不友好的問(wèn)題SAE（Senior Account Executive）高級(jí)客戶代表、高級(jí)客戶主任SAM（Senior Account Manager）高級(jí)客戶經(jīng)理 SB（Small business）小客戶 SC（South China）華南 Scope Management范疇管理 Seminar研討會(huì)Senior Consultant高級(jí)顧問(wèn)Senior Media Executive高級(jí)媒介代表 Senior Media Manager高級(jí)媒介經(jīng)理 Senior Vice President 高級(jí)副總裁 Shareholders利益關(guān)系人Simultaneous interpretation同聲傳譯 Slide 幻燈片 Slogan口號(hào)Social Activities社會(huì)活動(dòng) Social Responsibility社會(huì)責(zé)任 Source Materials客戶提供的輔助資料 Souvenirs amp。 Gifts 紀(jì)念品和禮品 SOV（Share of Voice）Speaking with One Voice 用一個(gè)聲音說(shuō)話 Spokes Person Tips發(fā)言人技巧 Spokesperson發(fā)言人Sponsorship Planning贊助策劃 Sponsorship 贊助Strategic Consulting戰(zhàn)略咨詢Strategy Communications Systems戰(zhàn)略傳播系統(tǒng) Strategy 戰(zhàn)略Success Story成功故事 Summary 簡(jiǎn)介、概述 Supplier 供應(yīng)商 Survey調(diào)查SW（Southwest China）西南SWOT analysis優(yōu)勢(shì)、劣勢(shì)、機(jī)遇、威脅分析 Synopsis概要總結(jié) Target Audience 目標(biāo)受眾 Task Marketing任務(wù)營(yíng)銷(xiāo)TBD（To be Detail）需更詳細(xì)信息 Team 小組、團(tuán)隊(duì) Technical Article技術(shù)文章 Theme 主題Time Management管理 Time Sheet時(shí)間管理表Twoway Asymmetry雙向非平衡模式 Twoway Communications雙向傳播 Twoway Symmetry雙向平衡模式 Vendor 供應(yīng)商 Venue 會(huì)議地點(diǎn) Vertical media行業(yè)媒體 VI(Visual Identity)視覺(jué)識(shí)別 VIP Speech 講話稿 Virtual Computer虛擬主機(jī) Vision愿景Voiceshare 曝光信息份額 VP（Vice President）副總裁VSB（Very small business）特小客戶、超小客戶Website Construction網(wǎng)站建設(shè) Whitepaper白皮書(shū) Workshops工作研討 Worldwide 全球第三篇：公關(guān) 廣告 英文術(shù)語(yǔ)接下來(lái)，讓我們了解一些，公關(guān)及公關(guān)活動(dòng)涉及到的專業(yè)英語(yǔ)術(shù)語(yǔ)。策劃(plan)：公關(guān)活動(dòng)PR activity公關(guān)公司PR partner投標(biāo)書(shū)tender book提案proposal公司介紹pany profile公關(guān)策略PR Strategy傳播策略munication strategyxx新聞宣傳News munication about xx公關(guān)公司職責(zé)Responsibility of PR Agency傳播目標(biāo)Objective目標(biāo)受眾Target Audience傳播現(xiàn)狀分析Corporate Communication SWOT Analysis優(yōu)勢(shì)Strength(S)劣勢(shì)Weakness(W)機(jī)遇Opportunity(O)威脅Threat(T)負(fù)責(zé)人Stakeholder新聞宣傳News munication媒體溝通Media Communication新媒體開(kāi)拓New Media Exploited最少12名來(lái)自業(yè)內(nèi)或公司的具有領(lǐng)導(dǎo)地位的資深公共關(guān)系實(shí)踐者組成的小組a panel of at least 12 leading senior PR practitioners from agency and inhouse environmentsxx上市后新聞宣傳News munication after xx launch危機(jī)公關(guān)Crisis PR根據(jù)實(shí)際情況進(jìn)行跟進(jìn)處理Crisis management according to actual situationxx 輿論環(huán)境Public environment for xx核心媒體群策略Strategy of Key Media group結(jié)合實(shí)際需求進(jìn)行新媒體開(kāi)拓To exploited new media according to actual need強(qiáng)化媒體的掌控Strengthen the control of mediaxx 新聞資料準(zhǔn)備N(xiāo)ews files preparation for xxxx 后續(xù)宣傳Communication after xx區(qū)域性in local areas本月重點(diǎn)工作Todo list of this month其他工作 Others日常新聞宣傳Daily news munication媒體分析Analysis of Media重點(diǎn)監(jiān)測(cè)The key point monitor list媒體監(jiān)測(cè)總結(jié)Monitor Conclusion意見(jiàn)領(lǐng)袖opinion Leader中堅(jiān)力量core group傳統(tǒng)核心團(tuán)隊(duì)Traditional Group新銳團(tuán)隊(duì)New core group出發(fā)點(diǎn)Basic point建立品牌形象 Set up the image今年的促銷(xiāo)活動(dòng)Promotional Activity of the Year吸引注意力的促銷(xiāo)活動(dòng)attentiongrabbing promotional event2008年公關(guān)環(huán)境PR circumstance 2008活動(dòng)(event):合作項(xiàng)目cooperation project圓桌會(huì)議roundtable meeting會(huì)場(chǎng)布置Venue Arrangement設(shè)計(jì)方案Design proposal地面設(shè)計(jì)floorplan貴賓室VIP room簽到處reception透視圖perspective drawing指引牌設(shè)計(jì)directional signage design邀請(qǐng)函invitation單獨(dú)插頁(yè)a separate page inside折疊線folding line胸卡breastcard備選設(shè)計(jì)方案alternative design背景設(shè)計(jì)backdrop designxx 后期維護(hù)工作(相冊(cè)制作等)Maintenance work after xx(picture files made)活動(dòng)前期溝通宣傳Preevent Communication活動(dòng)過(guò)程跟蹤溝通Duringevent Communication and followup活動(dòng)內(nèi)容和細(xì)節(jié)建議Event Detail Remend活動(dòng)(形式)策劃Event Plan活動(dòng)(線下：會(huì)展、路演、促銷(xiāo)等)Eventsxx 成員小型媒體沙龍xx member media salon華南媒體沙龍活動(dòng)Huanan media salon event媒體食宿安排Acmodation Arrangement參加規(guī)則Rules of entry禮物建議Gift Remend頒獎(jiǎng)時(shí)間Awards Presentation相關(guān)網(wǎng)頁(yè)的設(shè)計(jì)制作 Homepages Design and Production頒獎(jiǎng)儀式場(chǎng)地安排Awarding Ceremony Venue Arrangement現(xiàn)場(chǎng)活動(dòng)執(zhí)行支持OnSite Support支持材料/輔助材料Support material活動(dòng)后分析總結(jié)報(bào)告AfterEvent Summary Report訪問(wèn)日程Visit Agenda日程Agenda地點(diǎn)Venue現(xiàn)場(chǎng)制作物設(shè)計(jì)制作Decoration Design and production