波士頓公司服務(wù)模式的啟示-資料下載頁(yè)
2025-05-07 02:04本頁(yè)面
【導(dǎo)讀】2consultingstaff. 1officeinBoston. $pany. 2,370consultingstaff. 50officesworldwide. Billion$pany. Clientsefirst. Workingwithclients. Respectindividuals. Workingasateam. “Happy”employee. “Happy”client. WOM,relationship. Tierone. Investmentonclient. Staffing. Caseteammanagement. Research. Production. Client. BCG. WHATSHOULDBEOURSSV?Whomarewegoingto. serve?Onwhat?Inwhatmanner?Importantelements. Servicedesign?Servicedelivery?Marketing?Investmentfocus?Resultsexpected?Importantfeatures?Capacity?Ensurequality?Differentiation?Raiseentrybarriers?Double(?)salesamount
【正文】 x X X Recurring X x Resources Effectiveness Applicability 北京南洋林德投資顧問(wèn)有限公司 IMPLEMENTATION Short list potential clients to 10 large, 30 medium and 68 existing – Set screening criteria ? Revenue over RMB 50 million ? Turning point in organization change ? Promising industries ? Fierce petition Improve mass marketing tools – Launch newsletter/perspectives – Publish 12 foresight studies: . Mamp。A Each potential client appointed a focal point partner for continuous selling and follow up – Appointment according to personal strength and interest for long term career development 北京南洋林德投資顧問(wèn)有限公司 SELLING PROCESS IMPROVEMENT NEEDED Increase conversion ratio and recurring ratio Mass marketing amp。 Proactive selling Establish value of consulting Buy in value of Neolinde Execution Sellon Leads Conversion Recurring Allow large prospect progressive mitment Advisory services turn to full case Diagnosis services turn into full case
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