城市公共汽車運輸公司可根據(jù)上班高峰時期和非高峰時期-資料下載頁
2025-02-28 18:24本頁面
【正文】 nclude a separate ‘ events’ space). This analysis is in outline and not exhaustive (. age may be considered in order to develop a children’ s menu). ? Ship restaurant ? Only two segments will be briefly considered given space limitations. In real life, much more analysis would be needed. ? The Business Lunch: Lower costs demanded, a more restricted menu might be acceptable and speed of service is critical. This business is potentially profitable with the possibility of developing repeat business and corporate events ( relationshipmarketing implications). ? The Romantic Evening Dinner: Extensive menu, time not so critical, high but unobtrusive level of service required. Ambiance romantic rather than clinical (implication is that need for lighting might change from lunchtime to evening). This segment also gives opportunities for developing repeat business and events( . weddings). ? Evaluation of attractiveness and fit with the firm ? Segments should be profitable and the restaurant able to offer something special (. petition: no point in opening up the 12th Italian restaurant in the area). ? Here, decisions are starting to be made. We will consider that the decision is being formed to provide an upmarket experience. Thus, inexpensive meals for shoppers might be unattractive but business lunches attractive. ? Select the target segments ? In this situation, the decision might be to go for business lunches, pretheatre meals and romantic evening meals. Breakfasts might be rejected as not generating enough revenue and for not being a good fit the positioning. Posttheatre dinners might be rejected as table availability might be a problem (long leisurely dinners in the evening) and latenight travel might be a problem for staff. There may be logistics issues as well as marketing issues influencing the selection of given segments ? Develop the market positioning ? The evaluation that higher margin segments are attractive implies that a premium marketing position with high standards of interior design and service provision are indicated. Evaluation of the petition might indicate that some positioning (. Italian ) are well catered for and thus might no be appropriate. Given the waterside location a specialist seafood/fish focus might be appropriate (if not already populated with petition). ? The positioning is giving a reason to the target customers as to why they should e here and not to some other eatery. The positioning decisions will have a profound influence on the development of the marketing mix (. the design theme for the restaurant) 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH
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