日產(chǎn)汽車(chē)公司歐洲市場(chǎng)戰(zhàn)略英文版-資料下載頁(yè)
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【正文】 tivities 5/19/2023 44 Subsequence Recent SituationⅠ For the first time, European journalist had given their carofthe year award to a Japanese model, Nissan’ s new Britishmade model Micra,a $10,000 subpact…… The Japanese are taking away share from Renault in the French, Italian, and Spanish market. The European automakers need to be on guard against such fierce petition……. Business Week, (December 14, 1992) 5/19/2023 45 Subsequence Recent Situation Ⅱ 5/19/2023 46 Subsequence Recent Situation Ⅲ 30% % % Market share in France, Italy, and Spain, 2023’ 5/19/2023 47 NissanRenaultPeugeotFiat1% Market Shares in France, 1987 Review 5/19/2023 48 NissanRenaultPeugeotFiat0% Market Shares in Italy, 1987 Review 5/19/2023 49 NissanRenaultPeugeotFiat1% Market Shares in Spain, 1987 Review 5/19/2023 50 The Latest News Carlos Ghosn Carlos Ghosn, the troubleshooter charged with reviving Nissan Motor Co. (NSANY), likes to be called the 39。39。Icebreaker.39。39。 It39。s a nickname he got from DaimlerChrysler Chairman Jurgen E. Schrempp for his skill at ignoring local business practices that stand in the way of making money…….. 5/19/2023 51 Enlightenment ?Determining a right market access strategy ? Concentrating consumers ? Modern marketing strategy is a key factor for success 5/19/2023 52 Thanks 5/19/2023 53
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