合資合作與創(chuàng)新發(fā)展-資料下載頁
2025-02-20 13:17本頁面
【正文】 發(fā)創(chuàng)新 —— 加強研發(fā)中心建設(shè)。 我們加快了東南汽車研發(fā)中心建設(shè)，初期投資 7527萬元的東南汽車研發(fā)中心已經(jīng)竣工，車輛試驗、技術(shù)研發(fā)、理化試驗三幢大樓已投入使用，其后每年將逐步增加投資份額。 ● RD innovationto strengthen the construction of RD Center： We have accelerated the construction of SEM’s RD center. The RD center has been finished with the initial investment of 165。 million ($ million). The three buildings for vehicle testing, RD and physicalchemical experiment respectively, have been put into use, and the investment will be increased year by year. ● 合作模式創(chuàng)新 —— 閩臺合資、國際合資及股份化并行發(fā)展。 福汽集團在閩臺合資合作的基礎(chǔ)上發(fā)展國際合資合作，同時大力推進產(chǎn)權(quán)制度改革，對所屬的國有企業(yè)進行股份化改造，實現(xiàn)投資主體多元化，并使其并行協(xié)調(diào)發(fā)展。 ● The innovation in the mode of cooperation —FujianTaiwan cooperation, international cooperation and the transformation of stateowned pany into stock pany going along in parallel: On the basis of FujianTaiwan cooperation, FJMG started international cooperation. In the meantime, it promoted the reform of property right system and conducted the transformation of its subordinate stateowned panies into stock panies to realize multiinvestor situation and harmonious development. ● 品牌發(fā)展創(chuàng)新 —— 多品牌戰(zhàn)略： 以藍瑟披掛三菱商標上市為始，東南汽車將實行雙品牌發(fā)展戰(zhàn)略，形成三菱品牌和東南品牌的兩個體系，打造一個新的品牌發(fā)展模式。三菱品牌著力引進、轉(zhuǎn)化三菱汽車最新產(chǎn)品。東南品牌著力立足企業(yè)自身并利用社會資源，自主開發(fā)市場需要的新產(chǎn)品。兩者相輔相成，共同發(fā)展。 ● Brand development innovationmultibrand strategy: With the launch of “Lancer”, which bears Mitsubishi trademark, SEM will carry out the dualbrand strategy, forming a Mitsubishi brand system and a Soueast brand system. The Mitsubishi brand will be used for the introduction and adaptation of the latest Mitsubishi products. While the Soueast brand will be used for the independent development of new products to meet the market demand by utilizing the pany resources and social resources. These two brands are expected to supplement each other in their mutual development. 隨著與戴克公司、克萊斯勒公司合作的發(fā)展，以及原有國有全資企業(yè)的股份化改造，我們還將進一步發(fā)展與創(chuàng)新新的國際品牌與自主品牌。 With the cooperation with DCAG and Chrysler Group and the transformation of stateowned panies into stock panies, we will further develop new international brands and selfowned brands. 五、發(fā)展愿景 福汽集團計劃再經(jīng)過幾年的發(fā)展，努力實現(xiàn)體制多元化，品牌多種化，產(chǎn)品系列化，市場國際化?！ ?● 通過合資合作：兼容并蓄，提高素質(zhì)，增強實力?！ ?● 通過引進創(chuàng)新：立足本土，形成合力，實現(xiàn)新創(chuàng)?！ ?● 通過自主創(chuàng)新：借鑒經(jīng)驗，培育特色，實現(xiàn)自創(chuàng)。 V. Expectation After a few years of development FJMG will bee multisystems, multibrand, with series of products and access to internationalized market. ● through joint venture and cooperation, to absorb the advantages from all parties and improve its own quality and strength ● through introduction and innovation, to base on local resources, bine forces and make innovation ● through independent innovation, to take previous experience for reference, develop features and achieve independent innovation. 謝謝！Thank you!演講完畢，謝謝觀看！
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