【正文】 Media: PR, Media Marketplace TIA Strategy Consumer: coop advertising inserts with plementary editorial : One stop shopping for . travel our National Brand See America Themes 2023 Greetings From America Partnership with USPS 2023 See America’s Byways Partnership with Dept. of Transportation 2023 See America’s National Parks partnership with National Park Service and National Park Foundation 2023 Theme See America Treasure Hunt Game and Sweepstakes Online game with categories, (think “Jeopardy” meets “Who wants to be a Millionaire?”)。 . National Parks, America’s Byways, American movies, etc. SeeAmerica Treasure Hunt Game Concept Cont’d Engage people by activity interest or geographic interest to encourage visitation. All game answers linked to appropriate web sites. TIMING Launched UK at WTM with movie category only to tie in with DOC campaign Launch international at ITB Launch domestic at Pow Wow Game Categories National Parks Scenic Byways American Movies Recreation Outdoors American Cities Amusement Parks Famous Americans Historical Sites Famous Places Just for Fun States Sweepstakes Structure Qualified entry: you must answer three questions to be entered into the sweepstakes. Prizes: Proposed . trips, each with a theme: – America’s Greatest Cities Amtrak – National Parks trip: Four Corners through Las Vegas gateway – Theme parks: Orlando – Movies: Hollywood – Finger Lakes/Niagara Falls – Alaska Cruise Sweepstakes, Cont’d Viral Component: send sweeps entry to three friends and get an additional entry for yourself. Collect names (opt in) for future marketing. . Coop Advertising Opportunities 2023 Reader’s Digest – March Issue (sold out) USA Today – May 6 September 16 National Geographic Traveler – July/August Issue Radio Promotion Packaged promotion using game content 30 prizes per market 5day promotion, 6 questions per day, one prize giveaway per question See America Week (National Tourism Week) May 8 15, 2023 TRADE SHOW Tiein Goal: build traffic to exhibitors in SeeAmerica Pavilions Use Treasure Hunt game questions to promote visitation to booths for answers Drawing at end for grand prize trip to the . Tradeshows UK: WTM, November 811, 2023 Germany: ITB, March 1115, 2023 Worldwide: International Pow Wow, May 37, 2023 Japan: JATA, September 2225, 2023 Brazil: ABAV, October 1923, 2023 TIA UK Cooperative Program with CMG Sunday Times inserts – January 30 (sold out) March 20 September 25 Daily Mail inserts – March 26 September 17 Travel Agent Direct Mail: 16,000 Essentially America: Winter/Spring/Fall Participation Opportunities Use game content in customized promotions Place ads in Roland Berger Cooperative inserts: USA and UK Offer prizes for radio game during See America week, May 8 – 15, 2023 Kart. Jennie, Project Director Anca Ioan, Managing Partner Jon Payne, Project Coordinator Presentation: Eric Chow 靜夜四無鄰，荒居舊業(yè)貧。 , March 4, 2023 雨中黃葉樹，燈下白頭人。 11:11:3911:11:3911:113/4/2023 11:11:39 AM 1以我獨沈久，愧君相見頻。 :11:3911:11Mar234Mar23 1故人江海別，幾度隔山川。 11:11:3911:11:3911:11Saturday, March 4, 2023 1乍見翻疑夢，相悲各問年。 :11:3911:11:39March 4, 2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 2023年 3月 4日星期六 上午 11時 11分 39秒 11:11: 1比不了得就不比，得不到的就不要。 2023年 3月 上午 11時 11分 :11March 4, 2023 1行動出成果，工作出財富。 2023年 3月 4日星期六 11時 11分 39秒 11:11:394 March 2023 1做前，能夠環(huán)視四周；做時，你只能或者最好沿著以腳為起點的射線向前。 上午 11時 11分 39秒 上午 11時 11分 11:11: 沒有失敗，只有暫時停止成功！。 , March 4, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 11:11:3911:11:3911:113/4/2023 11:11:39 AM 1成功就是日復一日那一點點小小努力的積累。 :11:3911:11Mar234Mar23 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 11:11:3911:11:3911:11Saturday, March 4, 2023 1不知香積寺，數(shù)里入云峰。 :11:3911:11:39March 4, 2023 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 3月 4日星期六 上午 11時 11分 39秒 11:11: 1楚塞三湘接，荊門九派通。 2023年 3月 上午 11時 11分 :11March 4, 2023 1少年十五二十時，步行奪得胡馬騎。 2023年 3月 4日星期六 11時 11分 39秒 11:11:394 March 2023 1空山新雨后，天氣晚來秋。 上午 11時 11分 39秒 上午 11時 11分 11:11: 楊柳散和風，青山澹吾慮。 , March 4, 2023 閱讀一切好書如同和過去最杰出的人談話。 11:11:3911:11:3911:113/4/2023 11:11:39 AM 1越是沒有本領(lǐng)的就越加自命不凡。 :11:3911:11Mar234Mar23 1越是無能的人，越喜歡挑剔別人的錯兒。 11:11:3911:11:3911:11Saturday, March 4, 2023 1知人者智，自知者明。勝人者有力，自勝者強。 :11:3911:11:39March 4, 2023 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 3月 4日星期六 上午 11時 11分 39秒 11:11: 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。 2023年 3月 上午 11時 11分 :11March 4, 2023 1業(yè)余生活要有意義，不要越軌。 2023年 3月 4日星期六 11時 11分 39秒 11:11:394 March 2023 1一個人即使已登上頂峰，也仍要自強不息。 上午 11時 11分 39秒 上午 11時 11分 11:11: MOMODA POWERPOINT Lorem ipsum dolor sit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis amet, consectetur adipiscing elit. Fusce id urna blanditut cursus. 感謝您的下載觀看 專家告訴