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【正文】 iterature research, interview 16 SEC China010821BJIBM ORGANIZATION AND OWNERSHIP 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product /market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Pricing 1. Background information ? Location ? Management team ? Starting year ? Number of employees ? Era analysis 17 SEC China010821BJIBM IBM FOLLOWS CHINA HEADQUARTER HOLDING PL RESPONSIBILITY AND CUSTOMERORIENTATION PRACTICE IBM中國總部推行 P L職責(zé) ,以客戶為導(dǎo)向的做法 Source: Interview, Virtual Team practice by facilitates/coordination ??? Key takeaways ? IBM China headquarter holds the PL responsibility of all the business groups. The only exception is China Research center that reports directly to RD global center IBM中國總部推行 P L所有商業(yè)團(tuán)體的責(zé)任 . 唯一例外的是中國研究中心 ,直接指向住宅 RD 全球中心 ? IBM embodies customerorientation in anization structure. The . and tele are to provide total solution to target customers IBM體現(xiàn)了 IBM以客戶為導(dǎo)向的組織結(jié)構(gòu) . Com和電信向目標(biāo)客戶提供全面解決方案 ? ―Virtual team‖ practice facilitates coordination among different business groups serving same customers ―虛擬團(tuán)隊(duì)”實(shí)踐促進(jìn)不同企業(yè)集團(tuán)之間的協(xié)調(diào)與客戶服務(wù) Organization 組織 IBM China Co., ltd SMB . Tele 電信 IGS Software group 軟件組 PC Technology group 技術(shù)組 Server 服務(wù) Research center 研究中心 Source: literature research, interview Desktop PC 臺式 PC Notebook 筆記本 18 SEC China010821BJIBM IBM HOLDS THE MAJORITY OF ITS PC MANUFACTURING JV IN CHINA IBM認(rèn)為大多數(shù)的中國 PC制造聯(lián)營 Ownership structure 所有制結(jié)構(gòu) Great Wall Computer Group IBM Great Wall IT Products Shenzhen Co., Ltd. 30% 70% Source: Literature research Source: literature research, interview 19 SEC China010821BJIBM FINANCIAL PERFORMANCE 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings 1. Background information ? Location ? Management team ? Starting year ? Number of employees ? Era analysis 20 SEC China010821BJIBM IBM’S NOTEBOOK BUSINESS HAS BEEN GROWING VERY FAST, BUT DESKTOP PC HAS BEEN VERY STAGNANT FOR THE PAST THREE YEARS IBM的筆記本業(yè)務(wù)已經(jīng)高速增長 ,但臺式 PC一直停滯在過去的三年 Sales (RMB billions) Notebook Revenue 1999 2023 1998 9800 CAGR Percent Source: IDC Desktop PC Revenue 1999 2023 1998 9800 CAGR Percent 21 SEC China010821BJIBM IBM HAS BEEN GROWING IN REVENUE AND IMPROVING IN NET MARGIN IBM一直在增加收入、提高保證金凈額 Source: Analyst report Profitability 利潤 Percent Net margin凈差額 Growth rate Percent Gross margin 毛利 1999 2023 1999 2023 Financial performance財(cái)務(wù)狀況 Revenue稅收 USD billions 市政總署 億元 8 9 37 36 Growth rate Percent 1999 2023 Source: annual report 22 SEC China010821BJIBM
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