某品牌管理實(shí)務(wù)簡介(英文版)-資料下載頁
2025-02-05 05:33本頁面
【正文】 emotional relationship with a certain segment/generation of people through collaboratively creating, shaping and sharing experience.And such relationship results in a strong “brand loyalty” within the people’s mind.TVCF from the world:Globally shared strategy and local initiative in executionMD Walkman.EuropeNew ZealandFD Trinitron, WegaThailandBrazilAiboWe create expectations. Responding to expectations is too late. Sony is a pany that no one can predict.Nobuyuki IdeiW.Network WalkmanCorporate Brand……SonyPrimary brand which drives a plete brand portfolio.Product Category Brand……Trinitron, Walkman, Vaio etc.Brands which enpass, endorse and anize multiple products/servicesThe Criteria of a Successful Brand:?Unchanging Brand Essence?Continue to Create Something NewWhat is Sony to the World’s Customers?★ Mariah Carey★ Celine Dion★ Stuart Little★ Walkman★ DVD★ Memory Stick★ PlayStation★ MiniDisc★ WEGA★ VAIO★ ClieConnect Sony Products with Brand Personality Platform★ Mariah Carey★ Celine Dion★ Walkman★ DVD★ Memory Stick★ PlayStation★ MiniDisc★ WEGA★ VAIO★ Clie★ Stuart LittleBrand Platform Centripetal CorporationDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamers DreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamersDreamers
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1