市場(chǎng)行銷(xiāo)-目的是為了傳播價(jià)值-資料下載頁(yè)
2025-01-27 05:26本頁(yè)面
【正文】 都交大智能小區(qū)促銷(xiāo) 案例三客戶(hù) : 邁威網(wǎng)挑戰(zhàn) : 網(wǎng)站新，沒(méi)有知名度；策略 : 用廣告攻勢(shì)短期之內(nèi)提高知名度解決方案 : 電視，平面，戶(hù)外廣告和公關(guān)活動(dòng)配合用平面廣告，、互聯(lián)網(wǎng)上作促銷(xiāo)結(jié)果 : 到達(dá)率十分高， Pageview 上到 100萬(wàn)Launch Campaign TV Commercial? MyWeb launch campaign TVC were launched in BJ at Aug. 6st. Through dialogues between local Beijing figures, they conveyed the message that MyWeb is a lifestyle portal, providing unique services: online beauty contest, virtual stock market, electronic map and remote education.Launch Campaign Billboard? A unipole billboard was set up in hightraffic area of BJ Guanghua Road. In collaboration with the talents in TVC, the billboard serves as a reminder to put MyWeb at the top of people’s mind.Launch Campaign Print Ad Print ads were placed on most influential BJ local mass media, like BJ Youth Daily and BJ Evening News. The ads elaborate on two services already released on MyWeb: online beauty contest and virtual stock market.Launch Campaign Print AdThese two ads were published on IT prints, aiming at attracting current Inter users. Highly exaggerated and powerful headlines are used to arouse their interest and drive them to web. Bus Ads were launched in Beijing SH in January, 2023. It repositioned MyWeb as a hot entertainment web site.Sustaining As Bus AdTwo Banner ads also addressing the same services with print ads were released on Sina, Sohu Netease. This is to attract Inter users to visit MyWeb website as well as to add more exposure of MyWeb.Launch Campaign Gif BannerIn order to promote the launch of MyWeb “Winner’s Channel”, Metro Posters will be on air in Beijing Subway in January. By closely connecting the creative with subway scene, the posters focus on MyWeb’s position as an entertainment site.Sustaining As Metro Poste
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