oraclecrm解決方案-資料下載頁
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【正文】 andCustomer Care129 Copyright Oracle Corporation, 1999. All rights reserved.Oracle CRM for EBusinessInterbasedOpportunityto Cash市場市場計(jì)劃計(jì)劃建立客建立客戶線索戶線索機(jī)會機(jī)會管理管理訂單訂單配置器配置器訂單訂單創(chuàng)建創(chuàng)建訂單訂單執(zhí)行執(zhí)行帳單帳單收費(fèi)收費(fèi)銷售銷售智能智能以客戶為中心130 Copyright Oracle Corporation, 1999. All rights reserved.EBusiness Suite: The CRM in CRM? CustomerSimple: Single Customer Model vs. Multiple Customer Models? RelationshipsComplete: 360degree view? ManagementGlobal: MultiChannel Interaction Capabilities131 Copyright Oracle Corporation, 1999. All rights reserved.Oracle CRMOracle CRM 是一個(gè)完整的與 ERP集成的解決方案? 底層數(shù)據(jù)的同步?商業(yè)流程的整合三大賣點(diǎn)：? 融匯貫通的交流渠道? 360度的關(guān)懷 客戶智能? 100%Inter132 Copyright Oracle Corporation, 1999. All rights reserved.Unified ChannelsRetailPartnersMobile Call centerWebCustomer133 Copyright Oracle Corporation, 1999. All rights reserved.銷售商務(wù)部信息工程設(shè)計(jì)部信息技術(shù)質(zhì)量部信息生產(chǎn)部信息合同管理部信息分散系統(tǒng)的弊端134 Copyright Oracle Corporation, 1999. All rights reserved.集成系統(tǒng)的效果? 完整的企業(yè)信息? 減少數(shù)據(jù)重復(fù)? 信息完全共享? 數(shù)據(jù)唯一準(zhǔn)確? 全面有效的數(shù)據(jù)分析135 Copyright Oracle Corporation, 1999. All rights reserved.Oracle CRM: 360Degree ViewCustomerDemandMarketingLeadGenerationOpportunityOrderMgmtContractsCustomerMgmtContactCenterServiceMgmtMarketingSalesServiceCall CenterWebMobile136 Copyright Oracle Corporation, 1999. All rights reserved.Customer Intelligence Is the Heart of Oracle CRM137 Copyright Oracle Corporation, 1999. All rights reserved.您真的了解您的客戶么？ ? 他們是誰？? 在那里？? 買了我們什么產(chǎn)品？? 為什么買？? 怎樣買的？? 購買傾向？? 抱怨在那里？? 滿意在那里？? 我們該做些什么？預(yù)見性的行動(dòng)全方位的關(guān)懷融匯貫通的渠道全面共享的客戶信息Customer Intelligence138 Copyright Oracle Corporation, 1999. All rights reserved.100% InterCustomer EmployeeDatabase139 Copyright Oracle Corporation, 1999. All rights reserved.Oracle CRM 的版本Oracle Application Release 11Oracle Application Release Oracle Application Release Oracle Application Release Front OfficeCRM R3(installed as a patch to )CRM R3i, Release (installed as a patch to )CRM R3i,Release (installed as a patch to )Oracle Application Release 11i , CRM 11 I ()140 Copyright Oracle Corporation, 1999. All rights reserved.Useful URLFor more Information141 Copyright Oracle Corporation, 1999. All rights reserved.Free Topic1. 是否實(shí)施 CRM必須先實(shí)施 ERP?2. 企業(yè)實(shí)施 CRM是否一定要建 Call center? 142 Copyright Oracle Corporation, 1999. All rights reserved.演講完畢，謝謝觀看
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