oraclecrm解決方案-資料下載頁
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【正文】 egrated ponent Service and Customer Care 129 Copyright Oracle Corporation, 1999. All rights reserved. Oracle CRM for EBusiness Inter based Opportunity to Cash 市場(chǎng) 計(jì)劃 建立客 戶線索 機(jī)會(huì) 管理 訂單 配置器 訂單 創(chuàng)建 訂單 執(zhí)行 帳單 收費(fèi) 銷售 智能 以客戶為中心 130 Copyright Oracle Corporation, 1999. All rights reserved. EBusiness Suite: The CRM in CRM ? Customer Simple: Single Customer Model vs. Multiple Customer Models ? Relationships Complete: 360degree view ? Management Global: MultiChannel Interaction Capabilities 131 Copyright Oracle Corporation, 1999. All rights reserved. Oracle CRM Oracle CRM 是一個(gè)完整的與 ERP集成的解決方案 ? 底層數(shù)據(jù)的同步 ? 商業(yè)流程的整合 三大賣點(diǎn)： ? 融匯貫通的交流渠道 ? 360度的關(guān)懷 客戶智能 ? 100%Inter 132 Copyright Oracle Corporation, 1999. All rights reserved. Unified Channels Retail Partners Mobile Call center Web Customer 133 Copyright Oracle Corporation, 1999. All rights reserved. 銷售商務(wù)部 信息 工程設(shè)計(jì)部 信息 技術(shù)質(zhì)量部 信息 生產(chǎn)部 信息 合同管理部 信息 分散系統(tǒng)的弊端 134 Copyright Oracle Corporation, 1999. All rights reserved. 集成系統(tǒng)的效果 ? 完整的企業(yè)信息 ? 減少數(shù)據(jù)重復(fù) ? 信息完全共享 ? 數(shù)據(jù)唯一準(zhǔn)確 ? 全面有效的數(shù)據(jù)分析 135 Copyright Oracle Corporation, 1999. All rights reserved. Oracle CRM: 360Degree View Customer Demand Marketing Lead Generation Oppor tunity Order Mgmt Contracts Customer Mgmt Contact Center Service Mgmt Marketing Sales Service Call Center Web Mobile 136 Copyright Oracle Corporation, 1999. All rights reserved. Customer Intelligence Is the Heart of Oracle CRM 137 Copyright Oracle Corporation, 1999. All rights reserved. 您真的了解您的客戶么？ ? 他們是誰？ ? 在那里？ ? 買了我們什么產(chǎn)品？ ? 為什么買？ ? 怎樣買的？ ? 購買傾向？ ? 抱怨在那里？ ? 滿意在那里？ ? 我們?cè)撟鲂┦裁矗? 預(yù)見性的行動(dòng) 全方位的關(guān)懷 融匯貫通的渠道 全面共享的客戶信息 Customer Intelligence 138 Copyright Oracle Corporation, 1999. All rights reserved. 100% Inter Customer Employee Database 139 Copyright Oracle Corporation, 1999. All rights reserved. Oracle CRM 的版本 Oracle Application Release 11 Oracle Application Release Oracle Application Release Oracle Application Release Front Office CRM R3 (installed as a patch to ) CRM R3i, Release (installed as a patch to ) CRM R3i,Release (installed as a patch to ) Oracle Application Release 11i , CRM 11 I () 140 Copyright Oracle Corporation, 1999. All rights reserved. Useful URL For more Information 141 Copyright Oracle Corporation, 1999. All rights reserved. Free Topic 1. 是否實(shí)施 CRM必須先實(shí)施 ERP? 2. 企業(yè)實(shí)施 CRM是否一定要建 Call center? 142 Copyright Oracle Corporation, 1999. All rights reserved. 演講完畢，謝謝觀看！
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