業(yè)務(wù)單元戰(zhàn)略制定方法ppt43頁-資料下載頁
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【正文】 _______ _______ _______ 傳輸 _______ _______ _______ 業(yè)務(wù)群 示意 39 Datang010307BJ(GB)PR1 財務(wù)模型示例 Market size facts Global Market Size China Share of World Mkt China Market Size Target geography mkt size Tgt Sgmt as% of Tgt Geogrphy Target Market Size Target Market Size Share Revenue Gross Margin (% of revenue) Gross Profit SGA Expenses EBITDA (% of revenue) EBITDA Depreciation Amortization Operating Margin as % of Revenue Net Operating Profit (EBIT) Tax Rate Adjustment (as %) NOPLAT Capital Turnover Invested Capital ROIC NOPLAT Depreciation Amortization New Capital Investment Cash Flow Share of Revenue Internal Internal Revenue Revenue per head H/C X = X = = X = X = – = = – = = – = + – = Target Market Ine Statement Cash Flow ROIC Internal accounting H/C Year Historical Aspiration 1999 2023 2023 2023 2023 US$ millions Percent US$ Millions US$ millions Percent US$ Millions US$ millions Percent US$ Millions Percent US$ Millions US$ Millions Percent US$ Millions US$ Millions Percent US$ Millions Percent US$ Millions Ratio US$ Millions Percent US$ Millions US$ Millions US$ Millions US$ Millions Percent US$ Millions US$ Millions of employees Unit 40 Datang010307BJ(GB)PR1 基本財務(wù)指標 Source:McKinsey analysis EBITDA 息稅折攤前盈利 Earning before interest, tax, depreciation and amortization EBIT 息前稅前盈利 Earning before interest and tax NOPLAT 稅后凈營業(yè)利潤 Net operating profit less adjusted tax ROIC 投入資本回報率 Return on invested capital 41 Datang010307BJ(GB)PR1 如何估計 EBITDA 直接法 : 間接法 : 收入 –成本 (不含折舊和難攤銷 ) –銷售、市場、管理費用 (不含折舊和攤銷，不含利息 ) EBITDA –折舊和攤銷 EBIT –所得稅 NOPLAT(稅后凈經(jīng)營利潤 ) EBITDA%= EBITDA 收入 (Revenue) EBITDA= 收入 (Revenue) * EBITDA% 行業(yè)參考數(shù)據(jù) /企業(yè)歷史數(shù)據(jù) (Benchmark/historical record) 42 Datang010307BJ(GB)PR1 投資資本回報率 (ROIC)公式 稅息前營運利潤減去調(diào)整稅 * 營運資本加經(jīng)營性長期資產(chǎn) 調(diào)整稅后營運利潤 投資資本 投資資本回報率 = * 假設(shè)遞延稅項不變 43 Datang010307BJ(GB)PR1 如何估計資本投入 (Operating Invested Capital) 直接法 (簡化后 ): 間接法 : 現(xiàn)金儲備 (Cash) +應(yīng)收帳款 (AR) +存貨 (Stock) 應(yīng)付帳款 (AP) +其他流動資產(chǎn) 其他流動負債 (債務(wù)除外 ) +固定資產(chǎn)凈值 (FA) +長期投資 (LI) 經(jīng)營性資本投入 (Operating Capital Invested) 資本周轉(zhuǎn)次數(shù) Capital turnover 收入 (Revenue) 流動資金占用 固定資金占用 經(jīng)營性資本投入(Operating invested Capital) 經(jīng)營性資本投入(Operating invested Capital) 收入 (Revenue) 資本周轉(zhuǎn)次數(shù) Capital turnover 行業(yè)參考數(shù)據(jù) /企業(yè)歷史數(shù)據(jù) (Benchmark/historical record) = = = 44 Datang010307BJ(GB)PR1
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