【總結】Objectives?FactorstoConsiderBeforeGoingGlobal?SelectingForeignMarkets?ForeignMarketEntry?ProductAdaptionforGlobalMarketing?ManagementOrganizationofGlobalActiviti
2025-01-13 08:36
【總結】?2023PrenticeHallObjectives?IdentifyingCompetitors?EvaluatingCompetitors?CompetitiveIntelligenceSystems?CompetitiveStrategies?Customervs.CompetitorOrientation
2025-01-13 07:45
【總結】Objectives?SettingthePrice?AdaptingthePrice?InitiatingRespondingtoPriceChangesTypesofCostsTotalCostsSumoftheFixedandVariableCostsforaGivenLevelofPr
2025-01-13 07:52
【總結】Objectives?ServiceDefinitionsClassifications?HowServicesDifferGoods?ImprovingServiceDifferentiation,Quality,Productivity?ImprovingCustomerSupportServicesCategoriesof
2025-01-13 08:38
【總結】?2023PrenticeHallObjectives?DevelopingManaginganAdvertisingProgram?DecidingonMediaMeasuringEffectiveness?SalesPromotion?PublicRelations??2023Prentice
【總結】Objectives?WorkPerformedbyMarketingChannels?Channel-DesignDecisions?Channel-ManagementDecisions?ChannelDynamics?HowaDistributorReducestheNumberofChannelTransact
【總結】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
2025-01-19 15:44
【總結】第一節(jié)旅行社市場營銷概述?旅行社在旅游活動中,既是旅游產品的組合者,又是旅游產品的銷售者。即旅行社一方面要預先規(guī)劃好各種旅游線路并把進行旅游活動所需的交通、住宿、飲食和游覽組合成旅游產品;另一方面,旅行社要招徠旅游者、推銷旅游產品。在旅游活動的主體和客體之間起著媒介的作用。??旅行社營銷的主要方式有兩類:一是承接各種與旅游有關的委托代
2025-03-05 13:38
【總結】管理學Management第九章人力資源管理第一節(jié)人力資源計劃主要內容?掌握編制人力資源計劃的方法,?介紹員工的管理和評估,?通過規(guī)劃這些人力資源管理的各項活動,?確保組織目標的實現(xiàn)。第九章人力資源管理人力資源計劃1員工的招聘與解聘2
2025-02-27 20:05
【總結】營銷的意義與重要性第1章第1章營銷的意義與重要性本章將帶領各位讀者了解,科特勒如何以獨特的觀點分析和解讀營銷的意義與重要性,讓大家對科特勒的營銷理念有基本的了解。第2章營銷的計劃通過分析與市場調查等各種方式制定營銷計劃,學習有效的營銷手法。第3章營銷戰(zhàn)略與戰(zhàn)術的執(zhí)行步驟學習細分市場、目標市場選擇、市場定位等戰(zhàn)
2025-01-13 08:19
2025-01-13 08:37
【總結】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries
2024-10-18 15:18
【總結】MARKETINGMANAGEMENT12thedition15DesigningandManagingValueNetworksandChannelsKotlerKeller15-2ChapterQuestions?Whatisamarketingchannelsystemandva
【總結】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent
2024-10-18 15:17