科特勒營銷管理下載_marketing_management09(文件)
【正文】 4:29:3504:29:3504:291/31/2023 4:29:35 AM ? 1成功就是日復(fù)一日那一點點小小努力的積累。 2023年 1月 上午 4時 29分 :29January 31, 2023 ? 1行動出成果，工作出財富。 04:29:3504:29:3504:29Tuesday, January 31, 2023 ? 1乍見翻疑夢，相悲各問年。Objectives ? Identifying Market Segments ? Choosing Target Markets MarketSegmentation Procedure ?Survey ?Motivations ?Attitudes ?Behavior ?Analysis ?Factors ?Clusters ?Profiling Bases for Segmenting Consumer Markets Occasions, Benefits, Uses, or Attitudes Behavioral Geographic Region, City or Metro Size, Density, Climate Demographic Age, Gender, Family size and Life cycle, Race,
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