科特勒營銷管理下載_marketing_management09-文庫吧
2025-01-02 04:43 本頁面
【正文】 ersonal Characteristics Measurable Accessible Substantial Differential ? Segments must be large or profitable enough to serve. ? Segments can be effectively reached and served. Actionable ? Size, purchasing power, profiles of segments can be measured. ? Segments must respond differently to different marketing mix elements actions. ? Must be able to attract and serve the segments. Effective Segmentation Additional Segmentation Criteria ? Ethical Choice of Market Targets ? Segment Interrelationships Supersegments ? Segme
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