【總結(jié)】Objectives?FactorstoConsiderBeforeGoingGlobal?SelectingForeignMarkets?ForeignMarketEntry?ProductAdaptionforGlobalMarketing?ManagementOrganizationofGlobalActiviti
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【總結(jié)】?2023PrenticeHallObjectives?IdentifyingCompetitors?EvaluatingCompetitors?CompetitiveIntelligenceSystems?CompetitiveStrategies?Customervs.CompetitorOrientation
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【總結(jié)】Objectives?SettingthePrice?AdaptingthePrice?InitiatingRespondingtoPriceChangesTypesofCostsTotalCostsSumoftheFixedandVariableCostsforaGivenLevelofPr
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【總結(jié)】Objectives?ServiceDefinitionsClassifications?HowServicesDifferGoods?ImprovingServiceDifferentiation,Quality,Productivity?ImprovingCustomerSupportServicesCategoriesof
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【總結(jié)】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
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【總結(jié)】營銷的意義與重要性第1章第1章營銷的意義與重要性本章將帶領(lǐng)各位讀者了解,科特勒如何以獨特的觀點分析和解讀營銷的意義與重要性,讓大家對科特勒的營銷理念有基本的了解。第2章營銷的計劃通過分析與市場調(diào)查等各種方式制定營銷計劃,學(xué)習(xí)有效的營銷手法。第3章營銷戰(zhàn)略與戰(zhàn)術(shù)的執(zhí)行步驟學(xué)習(xí)細(xì)分市場、目標(biāo)市場選擇、市場定位等戰(zhàn)
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【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries
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【總結(jié)】MARKETINGMANAGEMENT12thedition15DesigningandManagingValueNetworksandChannelsKotlerKeller15-2ChapterQuestions?Whatisamarketingchannelsystemandva
【總結(jié)】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent
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【總結(jié)】MARKETINGMANAGEMENT12thedition7AnalyzingBusinessMarketsKotlerKeller7-2ChapterQuestions?Whatisthebusinessmarket,andhowdoesitdifferfromtheconsumermar
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【總結(jié)】MARKETINGMANAGEMENT12thedition5CreatingCustomerValue,Satisfaction,andLoyaltyKotlerKeller5-2ChapterQuestions?Whatarecustomervalue,satisfaction,andlo