【正文】 60。人口統(tǒng)計(jì)學(xué)特征Demographics人員推銷PersonalSelling認(rèn)識(shí)差距CognitiveDissonance認(rèn)知Awareness認(rèn)知圖表PerceptualMapping日后記憶Dayafterrecall入戶訪問DoortodoorInterview軟性促銷SoftSell薩奇公司Saatchiamp。Saatchi三維營(yíng)銷3D商店稽核StoreAudit社會(huì)等級(jí)SocialGrading社會(huì)接受度SocialAcceptability社會(huì)營(yíng)銷SocialMarketing深度訪談DepthInterview生存者Survivor生活方式Lifestyle聲音比例SOV聲音份額ShareofVoice施樂Xerox時(shí)代華納TimeWarner時(shí)機(jī)感SenseofTiming時(shí)間檔次TimeSlot時(shí)序分析TimeSeriesanalysis識(shí)閾效應(yīng)ThresholdEffect使用與態(tài)度UsageandAttitude市場(chǎng)策略的利潤(rùn)效果ProfitImpactofMarketStrategy市場(chǎng)調(diào)研MarketResearch市場(chǎng)調(diào)研/營(yíng)銷調(diào)研MarketingResearch市場(chǎng)細(xì)分MarketSegmentation市場(chǎng)占有率MarketShare視聽眾暴露度Impession收獲戰(zhàn)略HarvestingStrategy收入效應(yīng)IneEffect收視(聽)率Ratings收視率TelevisionRating售點(diǎn)POP售點(diǎn)POS斯塔奇數(shù)字StarchFigure斯坦利里索StanleyResor斯沃琪Swatch四點(diǎn)分析SWOTAnalysis隨機(jī)抽樣RandomSampling索尼SONY態(tài)度Attitude探索性調(diào)研Exploratory湯櫥濃湯Campbell’sSoup特許經(jīng)營(yíng)Franchise替代品Substitutes替代效應(yīng)SubstitutionEffect天美時(shí)Timex聽眾調(diào)查AudienceResearch通用汽車GeneralMotor同類相食Cannibalisation投射研究ProjectiveResearch圖片響應(yīng)法PictureResponseTechniques推拉戰(zhàn)略PushandPullStrategies推力PushPower完成法CompletionTechniques完全競(jìng)爭(zhēng)市場(chǎng)PerfectlyCompetitiveMarket萬寶路Marlboro萬事達(dá)卡MasterCard威廉伯恩巴克WilliamBernbach威士卡VISA維持者Sustainer偉哥Viagra胃潰瘍峽谷UlcerGulch穩(wěn)定插播AnchoredSpot問卷Questionnaire沃爾瑪WalMartStores無品牌忠誠(chéng)度NoBrandLoyalty無提示認(rèn)知UnaidedAwareness無準(zhǔn)備調(diào)查訪問ColdCalling西門子SIEMENS習(xí)慣購(gòu)買者HabitualBuyer習(xí)慣性購(gòu)買HabitBuying喜力Heineken系統(tǒng)銷售SystemSelling細(xì)流戰(zhàn)DripCampaign顯著特征SalientAttribute現(xiàn)場(chǎng)調(diào)研FieldResearch現(xiàn)場(chǎng)督導(dǎo)Conductor現(xiàn)場(chǎng)督導(dǎo)FieldSupervisor現(xiàn)場(chǎng)工作FieldWork現(xiàn)場(chǎng)人員FieldForce線上活動(dòng)Abovetheline線下活動(dòng)Belowtheline相關(guān)群體ReferenceGroup象牙牌香皂Ivory消費(fèi)者購(gòu)物固定樣本ConsumerPurchasePanel消費(fèi)者內(nèi)在需求ConsumerInsight消費(fèi)者偏好ConsumerPreferences消費(fèi)者剩余ConsumerSurplus消費(fèi)者形象描述ConsumerProfile銷售定額SalesQuota銷售反饋功能SalesResponseFunction銷售領(lǐng)域SalesTerritory銷售預(yù)測(cè)SalesForecast銷售專集SalesLiterature銷售組合SalesMix小組討論GroupDiscussion心理圖案學(xué)Psychographics心理戲劇MotivationalTheater心智索引Mindex心智占有率ShareofMind新奇士Sunkist新人訓(xùn)練OrientationTraining形象Image虛榮效應(yīng)SnobEffect選擇性分銷SelectiveDistribution雪佛蘭Chevrolet雅皮YUPPY眼睛軌跡研究EyeTrackingResearch揚(yáng)雅廣告公司Youngamp。Rubicam樣品Sample一次性購(gòu)物OnestopShopping一手資料PrimaryData伊萊克斯Electrolux宜家IKEA移情作用Empathy意見領(lǐng)導(dǎo)OpinionLeader因果性調(diào)研CausalResearch營(yíng)銷會(huì)計(jì)稽核MarketingAudit營(yíng)銷近視MarketingMyopia營(yíng)銷組合10P’s營(yíng)銷組合4C’s’營(yíng)銷組合4P’s營(yíng)銷組合MarketingMix營(yíng)業(yè)額/到達(dá)率增長(zhǎng)指數(shù)Turnover影響力等級(jí)HierarchyofEffects傭金制CommissionSystem由報(bào)紙決定(刊登位置)Runofpaper郵購(gòu)MailOrder有提示認(rèn)知AidedAwareness有效貯藏期限ShelfLife誘導(dǎo)轉(zhuǎn)向法BaitandSwitch語義差異法SemanticDifferential預(yù)檢驗(yàn)Pretesting原創(chuàng)性O(shè)riginality原子狀測(cè)試AtomisticTest岳母研究MotherinlawResearch載波技術(shù)ZAP贊助Sponsorship詹姆士韋伯揚(yáng)JamesWebbYoung展覽會(huì)Exhibition爭(zhēng)奪經(jīng)營(yíng)ScrambledMerchandising正常商品NormalGoods直遞DirectMail直銷DirectMarketing智威湯遜J.WalterThompson重度消費(fèi)者HeavyUser主持人Moderator主題類化法ThematicApperception屬性特征Attributes住地居民細(xì)分法AClassificationofResidentialNeighborhoods專家調(diào)研SpecialistResearch資料手冊(cè)FactBook自付優(yōu)惠SelfliquidatingOffer棕色商品BrownGoods最終用戶Enduser 會(huì)計(jì)術(shù)語account 賬戶、科目 account payable 應(yīng)付賬款 account title / accounting item 會(huì)計(jì)科目 accounting document/ accounting voucument 會(huì)計(jì)憑證 accounting element 會(huì)計(jì)要素 accounting entity 會(huì)計(jì)主體 accounting entries 會(huì)計(jì)分錄 accounting equation / accounting identity 會(huì)計(jì)恒等式 accounting function 會(huì)計(jì)職能 accounting postulate 會(huì)計(jì)假設(shè) accounting principle 會(huì)計(jì)原則 accounting report /accounting statement 會(huì)計(jì)報(bào)表 accounting standard 會(huì)計(jì)準(zhǔn)則 accounting time period concept 會(huì)計(jì)分期 accounts receivable / receivables 應(yīng)收賬款 accrual basis accounting 權(quán)責(zé)發(fā)生制原則 accumulated depreciation 累計(jì)折舊 amortization expense /expense not allocated 待攤費(fèi)用 annual statement 年報(bào) Arthur Andersen Worldwide 安達(dá)信全球 assets 資產(chǎn) balance 余額 balance sheet 資產(chǎn)負(fù)債表 beginning balance/ opening balance 期初余額 capital 資本 capital expenditure 資本性支出 capital share 股本 capital surplus 資本公積 cash 現(xiàn)金 cash in bank 銀行存款 cash journal 現(xiàn)金日記賬 cash on hand 現(xiàn)金 cash system(basis)of accounting /cashbasis principle 收付實(shí)現(xiàn)制 certified practicing accountant注冊(cè)會(huì)計(jì)師 parability principle 可比性原則 pound journal entry 復(fù)合分錄 conservatism ( 保守 ) principle/the prudence ( 穩(wěn)健 ) principle謹(jǐn)慎性原則 consistency principle 一貫性原則 contingent assets 或有資產(chǎn) contingent liabilities 或有負(fù)債 cost accounting 成本會(huì)計(jì) credit balance 貸方余額 credit side 貸方 current investment 短期投資 debit balance 借方余額 debit side 借方 deferred assets 遞延資產(chǎn) deferred liabilities 遞延負(fù)債 Deloitte Touche Tohmatsu 德勤 depreciable life 折舊年限 depreciation expense 折舊費(fèi)用 depreciation rate 折舊率 descriptions摘要 double entry 復(fù)式記賬 doubleentry bookkeeping 復(fù)式簿記 employee benefits payable 應(yīng)付福利費(fèi) ending balance 期末余額 Ernst amp。 Young International 安永國(guó)際 estimated scrap value 估計(jì)殘值 exchange gain 匯兌收益 exchange loss 匯兌損失 expenses/charges 費(fèi)用 factory overhead /manufacturing expense 制造費(fèi)用