【正文】 ing service of using still face the challenge. First of all, in among being IT trade, is it is it serve these kind of mode far accept by masses even to use to sell, because most traditional trades have not realized yet that ASP way can bring the interests to them。 Secondly, how to sell the application program in a kind of way which is similar to the whole solution, it is all important problems that ASP manufacturers face how to make pricing system。 Finally, how be through offer application program service and traditional software sell mode participate in the petition, it is a question that China ASP should be pondered deeply too. And at present, the operation principles of most websites are remote from abovementioned advantage and characteristic in Inter, the trains of thought of operation of websites seem that still stays in management mode and management theory in old era. But at the same time, the current situation of the Chinese market is that the petition is being aggravated constantly among enterprises, emerce is developed rapidly and ten millions of small and medium enterprises all generally lack the fund and welltrained job IT personnel, these reasons will promote the development in China of this kind of mode of ASP too. The scale of website of this kind of mode is like largescale enterprises or largescale pany too, we can say although the sparrow is small, the five internal ans are available. A key job of believing that in the near future , the content will be made and the customer service will bee websites. Even make the respect in the content, needn39。t make personnel totally regular and centralized either. The most emerging technology has already made us able to finish the anization, exchange of the webpage, format and transplanting in the twinkling of an eye on Inter directly, the huge administration in website39。s pany and personnel management anization will have passed out of existence。 With the progress of the society, human life will be closely linked with Inter , website pany is it invest a large amount of manpower and huge fund is it cover the sky and the earth , promote get households of propaganda of type to go on to need。 And Chinese enterprise choose factor that ASP consider especially at the manufacturer concentrate on data security guarantee , professional IT quality respect of personnel too. Meanwhile, because such new service form confidence insufficient to ASP, reliance of degree one quite general phenomenon too to ASP manufacturer prestige. Rank choice factor after the factor these include the price , implement speed and expansibility of application program ,etc. also. But we are looking forward to, ASP service business that will be developed soon, will offer sectional system integration of the module service for website39。s construction. It can make individual set up homepage with perfect function need to set foot in any technological development even. So website operation can get rid of huge technological development and maintain anization from then on, this is the developing direction of ASP and trend of the market in the future. If we call it as making the undertaking totally all living key of websites to the future, that will not exaggerate at all. IDC thinks that in two years in the future, ASP market of China will move to maturity progressively, certainly will eliminate a batch of mercial modes in the unclear or pany that one39。s own ability is worse too, by 2022, China ASP market will demonstrate the trend of steady growth. And in coordination with the applied software market, vertical trade ASP market, SCM applied software market, CRM applied software market will be that China39。s development will be very fast in the following two years, field of having more mercial opportunities.附錄 2：英文文獻(xiàn)中文譯文JSP 概述對(duì)于 ASP 模式和 ASP 企業(yè)起源的研究可以從兩個(gè)方面入手，一個(gè)是從業(yè)務(wù)和技術(shù)的角度，從 ASP 業(yè)務(wù)構(gòu)成的發(fā)展歷史來進(jìn)行研究；另一個(gè)是從組織機(jī)構(gòu)發(fā)展的角度，來研究目前 ASP 企業(yè)的由來和演化過程?！　⑸鲜霭l(fā)展階段綜合起來，簡(jiǎn)單的說，目前的 ASP 提供商的歷史和發(fā)展道路可以簡(jiǎn)單的描述為：　　第一類，從過去的 ISP 發(fā)展起來，圍繞基礎(chǔ)設(shè)施和通訊功能，與軟件廠商合作，增加業(yè)務(wù)范圍，發(fā)展到現(xiàn)在的 IDC（互聯(lián)網(wǎng)數(shù)據(jù)中心） ；　　第二類，過去的 ISV（獨(dú)立軟件提供商）和 VAR（增值服務(wù)轉(zhuǎn)售商） ，在互聯(lián)網(wǎng)時(shí)代，改變過去的營銷方式，將過去以軟件產(chǎn)品的出售為主轉(zhuǎn)向以使用權(quán)租賃為主，從物理載體的打包封裝方式轉(zhuǎn)向現(xiàn)在在線和遠(yuǎn)程運(yùn)行方式為主，通過與網(wǎng)絡(luò)運(yùn)營商的合作，實(shí)現(xiàn)向 ASP 的轉(zhuǎn)型；第三類，傳統(tǒng)的大型組織的 IT 服務(wù)部門和傳統(tǒng)的咨詢公司，在對(duì)于互聯(lián)網(wǎng)的深刻認(rèn)識(shí)的基礎(chǔ)上，依靠長(zhǎng)期的經(jīng)驗(yàn)，開始為其他客戶進(jìn)行系統(tǒng)方案的設(shè)計(jì)和實(shí)施，通過建立在與網(wǎng)絡(luò)運(yùn)行商和應(yīng)用軟件制造商之間的聯(lián)盟關(guān)系，實(shí)現(xiàn)以系統(tǒng)集成商身份出現(xiàn)的 ASP 提供商。從目前來看，ASP 作為一種模式的正式誕生和提出只是在 1998 年底到 1999 年初之間的事情。而很大程度上直到 1999 年末到 2022 年初，ASP 領(lǐng)域相關(guān)公司在資本市場(chǎng)上的突出表現(xiàn)才引起了人們的廣泛關(guān)注。實(shí)際上從 ASP 模式的內(nèi)涵和本質(zhì)上講，并不是全新的事物，而是曾經(jīng)有過的模式，在互聯(lián)網(wǎng)時(shí)代被賦予了新的生命力。在本節(jié)中，我們將回顧 ASP 產(chǎn)生發(fā)展演變的過程，以幫助更好的深入理解 ASP 的本質(zhì)。在最后，我們將集中介紹目前 ASP 領(lǐng)域內(nèi)企業(yè)從不同標(biāo)準(zhǔn)進(jìn)行劃分的情況。ASP 作為一個(gè)嶄新的概念，它的提出和成形不過是半年多的時(shí)間，但在美國及其它 IT 產(chǎn)業(yè)快速發(fā)展的國家，ASP 正成為主導(dǎo)電子商務(wù)未來的一種新興業(yè)務(wù)模式，ASP 產(chǎn)生和發(fā)展的前提條件主要基于以下 IT 技術(shù)的成熟:Inter 的普及：Inter 逐步深入人們生活，大量的基于 Web 的解決方案不斷涌現(xiàn)，這些都使得遠(yuǎn)程的基于主機(jī)的應(yīng)用方案成為可能；帶寬不斷增大和價(jià)格不斷下降：增長(zhǎng)的通信性能和持續(xù)減少的帶寬費(fèi)用，使主機(jī)上的應(yīng)用程序可以通過 Inter 和瘦客戶機(jī)來訪問；客戶機(jī)/服務(wù)器環(huán)境下的可共享應(yīng)用：在 ASP 概念中的遠(yuǎn)程訪問，用戶早已經(jīng)在客戶機(jī)/ 服務(wù)器環(huán)境下習(xí)以為常,這使得遠(yuǎn)程訪問和共享應(yīng)用成為可接受的一種業(yè)務(wù)模式；瀏覽器成為廣泛接受的圖形界面應(yīng)用程序：瀏覽器技術(shù)的廣泛應(yīng)用及開發(fā)為基于 Web 的計(jì)算和瘦客戶機(jī)的計(jì)算聚集了足夠的技術(shù)及人力資源，以及良好的用戶基礎(chǔ)； 電子商務(wù)解決方案的潛力：先進(jìn)的電子商務(wù)解決方案，與 ASP 的概念一起分享了許多棘手的業(yè)務(wù)和技術(shù)問題，例如系統(tǒng)的安全性和可靠性。所以，電子商務(wù)的巨大動(dòng)力也在推動(dòng) ASP 的前進(jìn)。2022 年，中國 ASP 市場(chǎng)的總銷售額是 3300 萬美元，約占全球總銷售額的%。 IDC 預(yù)計(jì)，2022 年到 2022 年大中國區(qū) ASP 市場(chǎng)的年平均增長(zhǎng)率是 64%，到2022 年，大中國區(qū) ASP 市場(chǎng)的容量將達(dá)到 億美元。IDC 認(rèn)為，中國 ASP 市場(chǎng)在 2022 年年初時(shí)開始萌芽，現(xiàn)在仍然是一個(gè)不成熟的初期市場(chǎng)，其表現(xiàn)為市場(chǎng)上存在著為數(shù)不少的中小型以應(yīng)用服務(wù)為主的公司，主要是那些傳統(tǒng)的獨(dú)立軟件開發(fā)商、 公司。但這些公司在本身提供服務(wù)的能力和公司規(guī)模上都不具備太大的競(jìng)爭(zhēng)力。我國的互聯(lián)網(wǎng)發(fā)展在經(jīng)歷了狂熱之后，今年開始趨于理智與規(guī)范?，F(xiàn)在正是應(yīng)該總結(jié)與調(diào)整網(wǎng)站產(chǎn)業(yè)發(fā)展道路的時(shí)候，我們?yōu)榇诵枰匦滤伎寂c認(rèn)識(shí)互聯(lián)網(wǎng)本身的特性與優(yōu)勢(shì)。其高效、簡(jiǎn)捷、個(gè)性化、資源共享、跨越時(shí)空以及相對(duì)低廉的成本等特性，是它得以高速發(fā)展的原動(dòng)力?，F(xiàn)階段，那些以提供應(yīng)用服務(wù)為主的公司仍然面臨著挑戰(zhàn)。首先，在非 IT 行業(yè)中，銷售應(yīng)用服務(wù)這種模式還遠(yuǎn)遠(yuǎn)沒有被大眾所接受，因?yàn)榇蠖鄶?shù)的傳統(tǒng)行業(yè)還沒有認(rèn)識(shí)到 ASP 方式可以給他們帶來利益；其次，如何將應(yīng)用程序以一種類似于整體解決方案的方式來銷售、如何制訂價(jià)格體系都是ASP 廠商所面臨的重要問題。 最后，如何通過提供應(yīng)用程序服務(wù)及傳統(tǒng)的軟件銷售模式來參與競(jìng)爭(zhēng)，也是中國 ASP 們應(yīng)該認(rèn)真思考的問題。而當(dāng)前，大多數(shù)的網(wǎng)站的運(yùn)營原則與上述互聯(lián)網(wǎng)的優(yōu)勢(shì)和特性相距甚遠(yuǎn)，網(wǎng)站的操作思路似乎仍然停留在舊時(shí)代的經(jīng)營模式與經(jīng)營理念之中。但同時(shí)，中國市場(chǎng)的現(xiàn)狀是企業(yè)間競(jìng)爭(zhēng)不斷加劇、電子商務(wù)迅速發(fā)展以及數(shù)以千萬計(jì)的中小型企業(yè)都普遍缺乏資金和訓(xùn)練有素的職業(yè)IT 人員，這些原因也會(huì)促進(jìn) ASP 這種模式在中國的發(fā)展。這種模式的網(wǎng)站規(guī)模也如同大型企業(yè)或大型公司，可以說麻雀雖小、五臟俱全。 相信在不久的將來，內(nèi)容制作及客戶服務(wù)將會(huì)成為網(wǎng)站的一項(xiàng)關(guān)鍵性的工作。即使在內(nèi)容制