【正文】
g. C. National advertising. D. Professional advertising.4.Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics. B. Mail advertisements go to producers rather than professionals. C. Mail advertisements are more effective than TV mercials. D. Mail advertisements are more expensive than other forms of advertisements.5.What is the passage mainly talking about? A. The role of advertising in modern society.B. The definition and classification of ads. C. The effects of various types of ads. D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements. 1.Dad, I need some new shoes. My old ones look ______ funny. A. kind B. a kindC. kind of D. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I39。d wear them ________. A. nothing B. with nothing C. in nothingD. for nothing3.In the States, advertisers are not allowed ________ young people smoking cigarettes. A. show B. showingC. to show D. to be shown4.Cigarette manufacturers need to keep _______ new customers. A. bringing about B. bringing to C. bringing forwardD. bringing in5.Manufacturers often spend large _______ of money on the advertisements. A. volumes B. numbersC. sums D. dollars6.Don39。t _____ think about it! is an expression monly used in the United States when a person emphatically denies another person something.A. so B. reallyC. even D. ever7.It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too natural C. too natural only D. only natural too8.Advertisers keep finding ways _____ the law. A. overB. about C. roundD. around9.Our student union should ___________ against smoking on campus. A. make some publicityB. do some publicity C. make some publication D. do some publication10.We have everything you need. Stereos, video machines, refrigerators, dining room tables. _______。 we have it. A. Naming itB. To name itC. You name it D. You put a name on it