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4第五學(xué)期6選3門共6學(xué)分選修課程安排1—9周完成英文00222660字體設(shè)計Font Design218/361836400210890電視廣告實務(wù)Advertising Shooting 218/361836400221950傳媒產(chǎn)業(yè)實務(wù)研究Practice of the media industry23636400210580廣告媒體研究Studies on Advertising Media23636400222090當(dāng)代廣告熱點問題研究Hot issues in contemporaryAdvertising research23636400221980廣告主廣告策略研究Ad Strategies for advertisers236364第六學(xué)期6選2門共4學(xué)分選修課程安排1—9周完成00222670品牌傳播研究StudiesonBrand Stratagem23636400221880廣告美學(xué)Advertising Aesthetics23636400221670廣告語言藝術(shù)Art of Advertising Language23636400221660廣告效果研究Ad Performance Study23636400220780房地產(chǎn)廣告專題研究Monographic Studies on RealState Advertisements23636400220590傳統(tǒng)文化與現(xiàn)代廣告Traditional Culture andModern Advertisements218/3618364第七學(xué)期5選2門共4學(xué)分選修課程安排1—9周完成英文00220850消費者行為研究Customer Behavior23636400222680整合營銷傳播研究Studies on Conformity Marketing 23636400222690民族旅游傳播實務(wù)Dissemination practices ofNational tourism23636400221360論文寫作Paper Writing236364小計Amount4682861221624242420總學(xué)時合計:The Whole Periods:486/360學(xué)期學(xué)時小計Periods in Each Term288288216108總學(xué)分合計:The Whole Credits: 27/20學(xué)期學(xué)分小計Credits in Each Term6644學(xué)分要求:學(xué)分: 47其中必修27學(xué)分,選修20學(xué)分Demand of Credit:Credit: 50 Required: 28 Elective:22表四:實踐教學(xué)平臺Form 4: Practical Teaching Platform類別Category課程名稱Courses names實踐教學(xué)名稱Practical Teaching Name學(xué)分Crs.周數(shù)Total Period學(xué)時類型Type of Period各學(xué)期周學(xué)時分配Division of Classhour in Every Week of Each Term地點Place實習(xí)Pra.一1st二2nd三3rd四4th五5th六 6th七7th八8th教學(xué)實踐Teaching practice社會實踐Social Practice00243010社會調(diào)查Social Investigation11周/W√√隨機安排省內(nèi)外in or out of Hubei00243020參觀考查Social Investigation 211周/W√√隨機安排省內(nèi)外in or out of Hubei小計Preliminary22周/W教學(xué)實習(xí)Teaching Practice教學(xué)實習(xí)Teaching Practice00244021初級實習(xí)1Noviciate122周/W18√隨機安排省內(nèi)in Hubei00244022初級實習(xí)2Noviciate222周/W18√隨機安排省內(nèi)in Hubei畢業(yè)實習(xí)Graduation Practice00244910畢業(yè)實習(xí)GraduationPractice44周/W√√1-4周/W畢業(yè)論文Graduation Project00245010畢業(yè)論文GraduatinProject88周/W√√7-14周/W小計Amount16 16周/W通修平臺實踐學(xué)分Practice Credit of General Courses Platform學(xué)分Credit +3W小計Amount(+2+16)學(xué)時Period 204+21W創(chuàng)新學(xué)分Innovation Credit學(xué)分Credit 5總計Amount學(xué)分Credits 204/21W14 / 14