黑底整套ppt模板ppt課件-資料下載頁
2025-05-07 12:13本頁面
【正文】 ertising With the maximum protection of Kotex Nightwing, you can carry on your life perfectly the “Second Night” is just like any other night. Support: The longest pad that prevents leakage, maximums night protection. Better than the normal pads or petitive pads. Transfer layer gives extra absorbency The “2nd Day” Campaigns achieved Good Results: ? Up to June 97, brand awareness for Kotex in Beijing was 81%, just below Camp。B(%), Whisper(%) and higher than other brands (Carefree %, Laurier %) which were launched earlier than Kotex. ? The percentage of ‘used most often’ went up from % in April to % in July 97. ? The success of Camp。B and Carefree39。s pantiliner launch showed great opportunity in this segment. ? Kotex intended to launch in mid 98 a superior product and to won leading position among premium brands. ? Freshness is the key consumer drive for liner, and Everyday Freshness is the key claim of all brands. ? The creative idea is to won bathrobe as a symbol for freshness in an unique and impactful way. Kotex Pantiliner Ad Campaign Overall Brand Performance ? Due to corporate investment policies, Kotex had very limited investment for the resent 2 years ? Its product features have little improvement since launch. Meanwhile all key petitors have been very active introducing product improvements and new product forms. ? Kotex, however, has kept a steady market share of 56%. ? Tracking studies show that the muncation has helped in building a solid loyal consumer base for Kotex.
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