【正文】 dia全面登場fullshowing全球定位系統(tǒng)GPS包裝Packaging100露出數(shù)100showing戶外媒介outofhomemedia車體招貼outsideposters產(chǎn)品安插productplacement看板Spectaculars標準戶外廣告standardizedoutdooradvertising成品招貼stockposters優(yōu)惠贈券takeones出租車外殼taxicabexteriors藝術(shù)Art終點站招貼terminalposters30張招貼架30sheetposterpanel整車牌位totalbus商業(yè)展示會tradeshows交通廣告transitadvertising廣告訊息advertisingmessage車站棚廣州廣告transitshelteradvertising錄像手冊videobrochure指定mandatories藝術(shù)指導(dǎo)artdirection藝術(shù)家Artist美術(shù)總監(jiān)artdirector大創(chuàng)意bigidea法官judge頭腦風暴法Brainstorming傳播媒介municationsmedia概念化Conceptualization方案人員Copywriter創(chuàng)意綱要creativebrief創(chuàng)意總監(jiān)creativedirector非文字Nonverbal創(chuàng)意過程creativeprocess創(chuàng)意金字塔creativepyramid創(chuàng)意creative創(chuàng)造creativity感性訴求emotionalappeals控險家explorer事實型思維factbasedthinking技巧technical信息性informational訊息戰(zhàn)略messagestrategy產(chǎn)品概念productconcept文字的verbal理性訴求rationalappeals目標受眾targetaudience轉(zhuǎn)換性transformational戰(zhàn)士warrior價值型思維valuebasedthinking形象化visualization利益式標題benefitheadlines正文bodycopy粗體boldface照相制版camerareadyart表演綱要castingbrief設(shè)計design命令式標題mandheadlines末稿prehensivelayout/p演示demonstration技巧式正文devicecopy對白/獨白式正文dialog/monologcopy旁白donut標題headline吸引技巧hook圖標icon插圖畫家illustrators企業(yè)形象式正文institutionalcopy斜體italic整合廣告integratedmercial內(nèi)容段落interiorparagraphs歌謠式j(luò)ingles標志logotypes肩題kicker布局圖layout預(yù)備段落leadinparagraph生活方式式技法lifestyletechniques助記手段mnemonicdevice音樂式廣告musicalmercials音樂標志musicallogo敘述式正文narrativecopy新聞/信息式標題news/informationheadlines出鏡頭oncamera拼版pasteup攝影師photographers圖片說明式正文picturecaptioncopy印簽seal方框圖片式布局picturewindowlayout招貼式格式posterstyleformat簽名signaturecuts主持人式廣告presentermercial啟發(fā)式標題provocativeheadlines故事板storyboard疑問式標題questionheadlines廣播人物radiopersonality腳本script生活片段sliceoflife口號slogans故事板草圖storyboardroughs直截了當式straightannouncement正文text直接推銷式正文straightsellcopy副標題subhead標題句taglines證言testimonial主題句themelines小樣thumbnail收尾trialclose圖形部分visuals旁白voiceover模擬校樣analogproof動畫animation合成片answerprint光圈aperture底片baseart音控臺audioconsole出血版bleeds藍線blueline截止期closingdate色基colorkey照相排版術(shù)camerareadyart字符計算式charactercountmethod分色colorseparation電影攝影師cinematographer連續(xù)調(diào)continuoustones控制室controlroom組排copycast封面紙coverpaper青、黃、紅、黑印刷CYMKprinting數(shù)字媒介digitalmedia導(dǎo)演director數(shù)字校樣digitalproof數(shù)碼視頻效應(yīng)裝置DVEunits特排字體displaytype復(fù)制帶dubs拷貝dupes電子制作electronicproduction曬版臺紙flats一套鉛字font任務(wù)夾jobjacket四色印刷fourcolorprocess網(wǎng)目凸版halfoneplate網(wǎng)屏halftonescreen出格kerning互動電視interactiveTV電腦亭kiosk加空鉛leading硬性軟片linefilm線畫版lineplate實景真人liveaction外景地location制片場lot指令mandatories合成樣片mixedinterlock公共場所massaudiencevenue母帶mastertape助記手段mnemonicdevice制片人producer多媒體演示multimediapresentation正色投影膠片orthographicfilm透明塑料膜overlay個人場所personalaudiencevenue平臺使用費platformlicensing襯線字體serif后期制作階段postproductionphase開印前階段prepressphase預(yù)備階段preproductionphase印刷制作經(jīng)理printproductionmanager印刷制作過程printproductionprocess一場session非公開場所privateaudiencevenue制作階段productionphase反差套印reverseknockout復(fù)映復(fù)播追加酬金residualfee無襯線字體sansserif最低合同工資scale特技specialeffects插播廣告spots剝版stripping疊supers演播人員talent自動臺詞提示器teleprompter課本紙textpaper正文字體texttype合套trap字系typefamilies排印工藝typography網(wǎng)頁Webpage單詞計算式wordcountmethod工作樣片workprint書寫紙writingpaper15 / 1