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【正文】 og and post content, the more you will attract customers. If your website is geared up to convert traffic into leads then social media will increase you sales 4. Learn the tools effectively ?Understanding each of the tools, their purpose and functionality will assist you greatly. If you want to grow presence socially then Facebook is the best, if you want to concentrate on businessfocussed questions then LinkedIn is the ideal work 5. Measure the Leads ?Using analytics to monitor potential leads on your website is an essential to understanding if your campaign is getting an ROI Monitoring Social Media The Importance of Monitoring Online Reputation Most important factors to the reputation of a pany. [Source: Edelman, January 2022) Efficiency Tools… ? Hoot Suite ? Tweetdeck ? Social Oomph ? Tweetdeck… ? Quick views ? Autoshortening ? Translate to other language ? Multiple accounts and platforms ? Twitter ? Facebook ? LinkedIn HootSuite… ? Schedule tweets ? RSS Automation ? Multiple adminsistrators ? Analytics ? Choice of or URL Shortener ? Multiple accounts and platforms ? Twitter ? Facebook ? LinkedIn Analytics... ? Social media is about influence ? Traditional media is about velocity ? Social media is about acceleration ? Tools ? Twitter Grader ? Twitter Analyzer ? Twinfluence Monitoring Activity Consider Software service ? Why are you monitoring ? What insights/benefits fo you want to gain ? Listen/filter/fine tune – don’ t track irrelevant issues ? Reporting – frequency/detail/KPIs ? Trip wire alerts ? Which departments have a stake ? Integration with other marketing/PR ? External support ? Historical data Social Media for SEO Social Media for SEO ? Search engine optimisation is a bination of on and off page optimisation ? Trust and authority are key attributes for natural search ? A fragmented and aging web means that search engine listings return more than just websites ? Many social media websites are only partially spiderable ? For example a Twitter shortened URL is not conducive to SEO, undermining anchor text benefit ? People like to link to interesting and useful content, how to’ s, top 10’ s and sites that update frequently ? Social Media activity happens so fast that posts are pushed down amp。 off page in a matter of days, often not getting indexed, giving less value ? Social Media works are being used as a search engine and therefore part of the strategy per se ? Social media activity is a key ponent of Best Practice SEO and critical in terms of the overall SEM strategy Social Media policy Social Media Policy Policy is essential to: ? Protect partners (PI) ? Protect firm reputation ? Crisis Management ? Ensure consistency ? Protect staff ? Policy Tool Other considerations: ? Giving advice ? IT security ? Data leakage ? Malware ? Identify theft ? System hacking ? When Social Media goes wrong Hints amp。 Tips
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