【正文】
ters. The handset price and the service fee drop down are the primary reasons contributed to the appearance and formation of early adopter group. The diffusion pattern of mobile phone in mainland China ? The Early Majority and Late Majority ? From year 1999 to 2021, the number of increased mobile service subscriber is 164,000,000. Besides the price drop down of mobile handset and mobile service fee, the differentiation of service plan and lagged off of toll phone system the triggers for potential customer adoption after the innovators group and early adopters group (Zhang, 2021), also the early majority and late majority. ? After year 1999, Chinese people began to hear the mobile handset ring bell in the public transportation: bus, train and the taxi. It used to be heard only in airport and hotel lobby. The average Chinese people began to tell their customers or friend “call my cell phone when you want count on me”. The Mobile Valueadded Service (MVAS) The Mobile Valueadded Service (MVAS) The Mobile Valueadded Service (MVAS) The Mobile Valueadded Service (MVAS) Inter Industry amp。 Mobile industry Inter Industry amp。 Mobile industry