【導讀】專業(yè)課項目作業(yè)（本質(zhì)特點和電子商務運營模式+1-2個典。的供應鏈問題則更佳)；model最新書籍解讀（共三章）

　　

【正文】 iness Second Edition, Chapter 3 58 Business Plan Organization (continued) ? Appendices – Resumes – Pictures of products – Explanation of services – Legal documents – Other supporting documentation Creating a Winning EBusiness Second Edition, Chapter 3 59 ? Web site schematics ? Web page descriptions ? Pictures of products or a product catalog ? Resumes for key management team members ? Complete marketing plan ? Copies of relevant legal documents (contracts, letters of intent, incorporation agreements or partnership agreements, patents, and so forth) Creating a Winning EBusiness Second Edition, Chapter 3 60 EBusiness Partnerships ? Strong positive relationships with strategic partners are critical – Partnerships that help build market awareness ? Public relations firms ? Marketing consultants – Partnerships that assist in operations ? Suppliers ? Distributors ? Web hosting panies Creating a Winning EBusiness Second Edition, Chapter 3 61 EBusiness Partnerships ? Many ebusinesses establish partnerships with firms in their value chain. ? Potential partnerships should be detailed in the business plan. Creating a Winning EBusiness Second Edition, Chapter 3 62 From Bridesmaid to EBusiness ? We should keep in mind Jenny Lefcourt and Jessica DiLullo and their efforts to create an effective business plan. ? whether or not Lefcourt and DiLullo made a good decision to pull their business plan out of the petition. Would students make the same choice? Why or why not? ? How important was the formal planning process in converting Lefcourt and DiLullo’s ebusiness idea into a realworld ebusiness? ? How important were strategic business partnerships in the early success of ? Creating a Winning EBusiness Second Edition, Chapter 3 63 5 Signs Your Business Plan Will Come Up Short with Investors ? You39。re Selling What? Too many business plan writers make the incorrect assumption that the reader is as familiar with their business as they are. Unfortunately, this assumption leads to a quick and final no from lenders and investors. ? I Sell To Everyone! Do you? More than likely, you sell to a very specific group with the need and desire to purchase your product or service. Understanding your target market can be the difference between success and failure. ? Your Competitors Know You Exist A business plan lacking a prehensive petitive analysis is destined for the trash can of most investors. ? Even Batman Had Robin No one ever said running a pany was easy, and with the lack of hours in a day, a well rounded TEAM of people is often critical to the success of a pany. ? An Exit Strategy Without An Exit, Or A Strategy The lack of a solid and realistic exit strategy demonstrating how investors will acplish this goal can immediately turn off many sources of capital. Creating a Winning EBusiness Second Edition, Chapter 3 64 好的商業(yè)計劃書需回答“ 3W” ? 創(chuàng)業(yè)者見 VC，須準備一份 BP，好 BP要回答三個W： ? 一、 WHAT？公司商業(yè)模式、產(chǎn)品 /服務？如何銷售、盈利模式？ ? 二、 WHO？創(chuàng)始人啥背景、團隊情況 /行業(yè)經(jīng)歷？ ? 三、 WHY？為何你做比其他競爭對手要好？最后，想融資多少？路演前十分鐘結果基本定調(diào)。 Creating a Winning EBusiness Second Edition, Chapter 3 65 Chapter Summary ? A business plan is used to – Check feasibility of business – Seek funding – Guide operations ? A business plan includes – Cover sheet and title page – Table of contents and executive summary – Marketplace analyses – Operational, financial, and marketing plans Creating a Winning EBusiness Second Edition, Chapter 3 66 Chapter Summary (continued) ? Business plan appendices can include – Resumes – Pictures of products and information on services – Legal documents – Other supporting details for the overall plan Creating a Winning EBusiness Second Edition, Chapter 3 67 Chapter Summary (continued) ? Business description should include legal form of business ? Business plan should note key strategic partnerships