【導(dǎo)讀】ThePerformanceof―than‖―than‖的使用。他穿上鞋子說準備好了。她戴上帽子穿上大衣。他戴上眼鏡讀信。你打開暖氣了嗎？在生命初始我們都是無助的嬰兒。他開始環(huán)游世界。比爾騎著自行車去學校了。1)vi.togotopieces穿破，穿舊；用壞，用舊。便宜的衣服很容易磨破。這座老鐘最終不能用了。長期的等待讓每個人精疲力竭。這一切的麻煩和焦慮使他的耐心喪失殆盡。她把這些料子做成了衣服。在廚房里幫工把這個男孩變成了出色的廚子。他累了；讓我去吧。我不喜歡這個；給我那個吧。他沒把錢給約翰；相反，他給了我。

　　

【正文】 rd great pleasure to audience of all ages. ? 卡通片給各年齡層的觀眾都帶來了極大的樂趣。 ? The trees afford great shade. ? 這些樹為人們提供了陰涼。 Unit Two Advertising: the Selling of a Product Language Points (Para. 2) 7. hide [haid]vt.amp。vi. to prevent from being seen or discovered ? It is hard to hide one‘s emotion. ? 一個人的感情很難隱藏。 ? Muslim women hide their faces. ? 穆斯林婦女把她們的臉遮起來。 ? Where did you hid for these days? ? 這幾天 你藏到哪里去了？ ? She is hiding out in a cabin in Hainan province. ? 她躲在海南省的一間小木屋里 Unit Two Advertising: the Selling of a Product Language Points (Para. 2) 8. afford [[`fR:d] vt. ? 1) (usually with can, could, or be able to) spare or find enough time or money for 支付得起金錢、時間、精力等 ? If you want to pass the examination, you cannot afford time for the cinema. ? 如果你想考試過關(guān)，就不能花時間看電影。 ? We can‘t afford a holiday (can‘t afford to go away for a holiday) this summer. ? 今年夏天我們不可能外出度假了。 ? 2) (of things) supply。 give給予 ? Cartoons afford great pleasure to audience of all ages. ? 卡通片給各年齡層的觀眾都帶來了極大的樂趣。 ? The trees afford great shade. ? 這些樹為人們提供了陰涼。 Unit Two Advertising: the Selling of a Product Language Points (Para. 2) 9. confuse [k[n`fju:z] vt. ? 1) mix up in the mind。 put into disorder 使困惑 ? They asked so many questions that I got confused. ? 他們問了這么多的問題，我簡直糊涂了。 ? 2) put into disorder 使混亂 ? He confused the arrangements by arriving late. ? 由于遲到，他把整個計劃打亂了。 ? Don‘t confuse the papers on his desk. ? 別碰亂了他桌子上的文件。 Unit Two Advertising: the Selling of a Product Language Points (Para. 2) 3) mistake one thing for another 混淆 ? Don‘t confuse Austria with Australia. ? 別把澳大利亞和奧地利搞混了。 ? Even the family confused the twins. ? 即使是家人也會辨不清這對這雙胞胎誰是誰。 Unit Two Advertising: the Selling of a Product Language Points (Para. 2) 10. diet [`dai[t] ? 1) n. sort of food usually eaten (by a person, munity, etc.)日常飲食 ? This is a stylish Japanese diet: rice, vegetable, and fish. ? 這是流行的日本餐：米飯、蔬菜和魚。 ? Too rich a diet is not good for you. ? 吃得太油膩對你沒好處。 ? 2) n. sort of food to which a person is limited 特種飲食，規(guī)定飲食 ? The doctor put her on a diet. ? 醫(yī)生讓她節(jié)食。 ? No potatoes for me — I am on a diet. ? 我不吃土豆 —我在減肥。 ? 3) vt.amp。vi. restrict (oneself, sb.) to a diet照規(guī)定飲食；忌食 ? She became so fat that she had to diet. ? 她太胖了，不得不節(jié)食。 ? The doctor is dieting his patients strictly. ? 醫(yī)生正嚴格規(guī)定病人的飲食。 Unit Two Advertising: the Selling of a Product Text (Para. 3) ? Advertisers use many methods to get us to buy their products. One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives. Advertisements show us who we are not and what we do not have. Our teeth aren‘t white enough. Our hair isn‘t shiny enough. Our clothes aren‘t clean enough. Advertisements make us afraid that people won‘t like us if we don‘t use the advertised products. ―Why don‘t I have any dates?‖ a goodlooking girl sadly asks in a mercial. ―Here,‖ replies her roommate, ―try Zoom toothpaste!‖ Of course she tries it, and immediately the whole football team falls in love with her. ―That‘s a stupid mercial,‖ we might say. 11But we still buy Zoom toothpaste out of fear of being unpopular and having no friends. Unit Two Advertising: the Selling of a Product Language Points (Para. 3) 11. But we still buy Zoom toothpaste out of fear of being unpopular and having no friends.: But we still buy Zoom toothpaste for fear that we might be looked out of date and of having difficulty in making or keeping “ Zoom”牌牙膏，生怕自己不受歡迎，沒有朋友。 Unit Two Advertising: the Selling of a Product Text (Para. 4) If fear is the negative motive for buying a product, then wanting a good selfimage is the positive reason for choosing it. 12Each of us has a mental picture of the kind of person we would like to be. For example, a modern young woman might like to think that she looks like a beautiful movie star. A middleaged man might want to see himself as a strong, attractive athlete. Advertisers know this. They write specific ads to make certain groups of people choose their product. Two people may choose different brands of toothpaste with the identical price, amount, and qua1ity。 each person believes that he is expressing his 13personality by choosing that brand. Unit Two Advertising: the Selling of a Product Language Points (Para. 4) 12. Each of us has a mental picture of the kind of person we would like to be: Each of us has imagined in our mind what kind of person we would like to be. 在腦海中我們已為自己勾勒出了一副形象。 Unit Two Advertising: the Selling of a Product Language Points (Para. 4) 13. personality [9p[:s[`nAliti] n. ? 1) state of being a person。 existence as an individual 人格 ? The environment shapes personality. ? 環(huán)境造就個性。 ? This is a business motivated by the performer‘s personality. ? 這項工作是由執(zhí)行者的個性推動的。 ? 2) qualities that make up a persons characteristics 個性 ? The boy is very smart, but has no personality. ? 這個男生很聰明但沒有個性。 ? I never lost my wonder at the personality that was Einstein. ? 我一直對愛因斯坦的個性癡迷不已。 Unit Two Advertising: the Selling of a Product Text (Para. 5) 14Advertisers get psycho1ogists to study the way consumers think and their reasons for choosing one brand instead of another. These experts tell advertisers about the motives of fear and selfimage. They also inform them about recent studies with co1ors and words. Psycho1ogists have found that certain colors on the package of an attractive product will cause people to 15reach out and take that package instead of an identical product with different colors. A1so, certain words attract our attention. For example, the words ―new,‖ ―improved,‖ ―natural,‖ and ―giant size‖ are very popular and seem to pull our eyes and hands toward the package. Unit Two Advertising: the Selling of a Product Language