外文文獻(xiàn)翻譯--論安卓智能手機(jī)的采用和為手機(jī)互聯(lián)網(wǎng)付費(fèi)的意圖-資料下載頁
2025-05-12 12:05本頁面
【導(dǎo)讀】目的-本課題的研究目標(biāo)是探究影響安卓智能機(jī)使用率和為互聯(lián)網(wǎng)付費(fèi)的意圖的因素。關(guān)網(wǎng)絡(luò)調(diào)查，數(shù)據(jù)的來源為臺灣的881名安卓智能機(jī)使用者。出人意料的是，設(shè)計(jì)美學(xué)的影響并不重大。該被提議的框架可以。的訂購的關(guān)注提供一個(gè)更好的理解。42%，熱賣的手機(jī)所搭載的系統(tǒng)大多為安卓、塞班、微軟和蘋果。2020年，安卓手機(jī)占據(jù)了超過一半的智能機(jī)市場，安卓是一個(gè)開源的系統(tǒng)，它允許制造商按照。此外，認(rèn)知價(jià)值是影響支付意向的主要決定因素。并且有越來越多的人用安卓設(shè)備在網(wǎng)上閱讀書籍。安卓從首次發(fā)布就開始不斷改良特。安卓設(shè)備制造商開發(fā)他們自己的軟硬件來吸引用戶并取得市場優(yōu)勢。底層結(jié)構(gòu)是決定用戶對安卓設(shè)備的態(tài)度。功能在安卓系統(tǒng)中扮演重要角色，因?yàn)楣δ芑蜍浖軌蛱嵘僮餍阅?。本研究重點(diǎn)聚焦臺灣安卓機(jī)用戶的情況。戶使用智能機(jī)，而安卓掌控了所有智能操作系統(tǒng)中71%的市場。的在線問卷被設(shè)計(jì)用來收集安卓用戶的響應(yīng)。為了證實(shí)問卷調(diào)查中的項(xiàng)目，調(diào)查者做了先
【正文】 ested that the aesthetic design of mobile phones has an impact on users39。 emotional reaction, while Cyr et al. (2020) found that visual design aesthetics significantly impacted perceived enjoyment. Similarly, it is anticipated that design aesthetics will enhance user attitudes toward Android devices. Attitude Attitude is seen as an important factor influencing user intention for technology adoption and, in this case, can be defined as the user39。s favorable feeling towards an Android smartphone. Park and Chen (2020) found that behavioral intention to use smartphones was largely influenced by attitude toward the technology, while Cheong and Park (2020) found similar results in regards to mobile inter usage. Lin (2020) found that attitude positively influences user intention to continue to use various web sites. 3. Research methodology This study focuses on Android smartphone users in Taiwan. In the AsiaPacific region, Taiwan39。s smartphone peration rates are very high, with only South Korea, Hong Kong, Singapore, Japan and Australia having higher smartphone ownership rates. Across all markets, smartphone usage is more prevalent among younger, male and better educated groups. One in two online consumers use a Smartphone in Taiwan, with Android holding a 71 percent market share of smartphone operating systems. A pretest and pilot test were conducted to validate the questionnaire items. The pretest invited two smartphone experts to assess the logical consistency, ease of understanding, question sequence and contextual suitability of the items. Ten people who had been using Android smartphones for at least one year were invited to evaluate the wording of the items. Their ments resulted in a few minor changes to the wording and sequence of the questions, with the revised questionnaire presented in the Appendix. Announcements about the online questionnaire were posted on web sites and bulletin board systems featuring smartphonerelated activities in Taiwan. Potential respondents were incentivized to participate by the opportunity to win gift certificates in a lucky draw. To prevent duplicate submissions, respondent identities were checked by their and IP address on receipt of the questionnaire. An initial total of 957 responses were collected, of which 76 were either inplete or duplicates, leaving 881 valid responses. Of the valid respondents, 30 percent were female, and 68 percent were between 20 to 29 years of age. About 45 percent of respondents were current university undergraduates. The proposed model and hypotheses were tested using partial least squares (PLS) analysis. As in structural equation modeling (SEM), the PLS approach allows researchers to simultaneously assess measurement model parameters and structural path covariancebased SEM, PLS focuses on maximizing the variance of the dependent variables explained by the independent ones rather than reproducing the empirical covariance matrix. The advantages of PLS are that it imposes minimal restrictions on measurement scales, sample size, and residual distributions. In our model, all items are viewed as the effects (rather than causes) of latent variables, thus they are modeled as reflective indicators. Given the relatively small sample size (Nnon–user=114), the respondents are classified into different groups according to their experience using mobile inter services.
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