mckinsey--whitegoodscompetitorassessmenthaier(ppt25)英文-it-資料下載頁
2025-08-08 10:38本頁面
【導(dǎo)讀】Location. Startingyear. IPOdate. Numberof. Brandvalue. Marketshare. Salesrevenue. Equitystructure. Eraanalysis. Marketing,Distribution(channel. Sales. Profit. Corporatestrategy. Marketposition. Keycustomers. Valueproposition. Geographicfocus. Pricing. Location. Startingyear. IPOdate. Numberof. Brandvalue. Marketshare. Salesrevenue. Equitystructure. Eraanalysis. Marketing,Distribution(channel. Sales. Profit. Corporatestrategy. Marketposition. Keycustomers. Valueproposition. Geographicfocus. Pricing. Keyinitiative?Builtastrongbrand. Tobuildan. Aspirestobee. Keyresults?Wonthefirstprizein. Presentedwiththe. dormantfish"strategy.Expandedproduct. Soldpro
【正文】 ies Samsung010620BJHaier 21 HAIER HAS A DISTINCTIVE DISTRIBUTION APPROACH WHICH IS HEAVILY FOCUSING ON DIRECT RETAIL SALES FOR BASE AND HUB CITIES .. Source: Field interview。 McKinsey analysis Specialty shores First tier city Second tier city Third tier city Haier shopinshops Retailers in first tier cities ? Retailers in some large second tier cities ? Specialty store ? Haier shop in shops ? Retailers in second tier cities ? Specialty store ? Haier shop in shops ? Retailers in third tier cities ? Specialty stores Haier A/C sales Co. Haier sales branches in small second tier cities Wholesales in some third tier cities Haier sales center in first tier cities Haier sales center in some large second tier cities Haier sales centers in first and second tier cities Haier sales branches in big third tier cities East region North region West region South region Samsung010620BJHaier 22 CONTENTS 1. Background information ? Location ? Starting year ? IPO date ? Number of employees ? Brand value ? Market share ? Sales revenue ? Equity structure ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on ? Marketing, advertising and promotion ? Distribution (channel and sales force) ? Organization structure ? Sales ? Profit 2. Strategy 3. Product/market ? Corporate strategy ? Key product offerings ? Market position ? Key customers ? Value proposition ? Geographic focus ? Pricing Samsung010620BJHaier 23 HAIER’S ORGANIZATION STRUCTURE BOD CEO President Executive VP VP VP Promotion Product Function Over seas Prom otion Busi Ness Flow Prom otion Logis Tics Prom otion Cash Flow Prom otion Refri gerator BG A/C BG Busi ness A/C BG Free zer BG War shing Machine BG IT BG Tech nical Equip ment BG Imme diate BUs Tech nology Center Plann ing And Devel opment Center H/R Devel opment Center Legal Center Corpo rate Culture Center Secu rity Center America BU East ChinaⅠ Purcha sing BU Cash Inflow BU Europe BU Middle East BU Asia Pacific BU East ChinaⅡ East ChinaⅢ Storage amp。 Transp ortation BU Cash outflow BU Accoun ting BU Asset audix Ing BU Refrig erator BU A/C BU Hefei BU Mitsubi Shi BU Wuhan BU W/M BU Hefei W/M Shunde Haier Electro nics BU Hefei Electro nics Haimei BU Tourism BU Super Market BU Tele BU Computer BU Dish washer BU Electric Heating BU Mold BU Capital Operation BU Biology BU Test amp。 Measurement BU . . . Overseas Refriger ator BU Guizhou Haier Special Refriger ator BU . Haier Experi ment BU Equip ment BU Energy BU Special Steel BU Source: Website Samsung010620BJHaier 24 CONTENTS 1. Background information ? Location ? Starting year ? IPO date ? Number of employees ? Brand value ? Market share ? Sales revenue ? Equity structure ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on ? Marketing, advertising and promotion ? Distribution (channel and sales force) ? Organization structure ? Sales 2. Strategy 3. Product/market ? Corporate strategy ? Key product offerings ? Market position ? Key customers ? Value proposition ? Geographic focus ? Pricing Samsung010620BJHaier 25 HISTORICAL REVENUE CAGR=57% RMB billions 4 . 36 . 21 0 . 91 6 . 32 0 . 64 0 . 61995 1996 1997 1998 1999 2020 Source: Mechanics Yearbook
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