advertisement(牛津版m4-u1)實踐報告-資料下載頁
2025-04-05 05:11本頁面
【正文】 are just try to experience the process and try to learn more about ads.1. Design a mercial ad: try to sell a kind of ice cream to students。(If they have their own idea, it is also accepted.)2. Design a PSA about school life.(Protect grass。 save water。 respect teachers…)Divide the class into two large groups. One group is to carry out task 1 and the other task 2. We have mentioned that we can see ads in newspapers, magazines, on TV, the radio, billboards and so on. So you can choose one of the media for your ad. If it is in the paper, draw it out。 if it is a video, act it out。 if it is music, sing it out。 if it is on the radio, just speak out. Step 9 ConclusionToday we read a passage about ads. We talked about the structure of expository writing and also experienced the process of designing an ad. Now I’m sure you are clearer about ads. But don’t forget: be smart about ads in your daily life.Step 10 HomeworkWrite a passage of around 100 words to describe one PSA which impresses you most and make ments on it, using the structure (subject, supporting details, conclusion).實踐效果及反思：1. 用reading strategy 和ads 作為整堂課教學的線索，使得整堂課脈絡清晰，學生在教師和線索的指引下，能夠比較到位的理解和掌握本文的內(nèi)容和說明文的框架結(jié)構(gòu)，效果很好。2. 兩條線索的設計在一些活動的串聯(lián)下，可以說渾然一體，相互交織，體現(xiàn)了線索在課文教學中的作用與價值。3. 視頻的選擇比較符合本文的教學需要，題材也能引起學生的興趣與思考，幫助學生進一步理解廣告的作用以及商業(yè)廣告和公益廣告的不同目的與效應。4. 活動的設計比較符合學生實際，有效性較高，但是教師在設計整堂課時，過于追求預設，有一些要求過高，在基礎較差的班級不能很好的完成教學設計。能完成的班級在最后的活動部分時間過于倉促，學生活動不能完全展開，教學效果打了一定的折扣。
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