20xx經(jīng)典范文英語詞匯廣告術(shù)語-資料下載頁
2025-01-17 05:02本頁面
【正文】 rand loyalty 企業(yè)市場：business markets影響中心：centers of influence
有意勸服路徑：central route to persuation 認(rèn)知：cognition
消費(fèi)行為：consumer behavior 消費(fèi)者決策過程：consumer decision making process 消費(fèi)者市場：consumer markets 文化：culture 現(xiàn)有顧客： current customers 詳盡可能性模型：Elaboration Likelihood Model
環(huán)境因素：environment選擇評(píng)估：evaluation of alternatives 評(píng)估標(biāo)準(zhǔn)：evaluative criteria 參考組:evoked set 交換: exchange 政府市場: government markets
習(xí)慣habit
需要層次hierachy of needs
工業(yè)市場industrial markets
信息性動(dòng)機(jī)informational motives
人際影響interpersonal influences
認(rèn)知learning
市場market
賣主marketers
營銷marketing
大腦檔案mental files
動(dòng)機(jī)motivation
需要needs
被動(dòng)生成動(dòng)機(jī)negatively originated motives
非人員影響nonpersonal influences
輿論領(lǐng)袖 opinion leader
集團(tuán)買主organizational buyers
感知perception
感知過濾perceptual screens
無意勸服路徑periphial route to persuasion
個(gè)人過程personal processes
勸服persuasion
生理過濾physiological screens
主動(dòng)生成動(dòng)機(jī)positively originated motives
購后失調(diào)學(xué)說postpurchase dissonance
購后評(píng)估postpurchase evaluation
潛在顧客prospective customers
心理過濾psychological screens
參照人群reference groups
經(jīng)銷商市場reseller markets
選擇性感知selective perception
自我意識(shí)selfconcept
社會(huì)階層social classes
刺激stimulus
亞文化subculture
認(rèn)知失調(diào)學(xué)說theory of cognitive dissonance
轉(zhuǎn)換性動(dòng)機(jī)transformational motives
國際市場transnational markets
效用utility
欲望wants
地理人口細(xì)分geodemographic segmentation
地理細(xì)分geographic segmentation
成長期growth stage
隱性差異hidden differenees
獨(dú)立品牌individual brand
誘導(dǎo)性差異induced differences
密集分銷intensive distribution
引入期introductory phase
特許品牌licensed brand
市場細(xì)分market segmentation
營銷組合marketing mix
成熟期maturity stage
全國性品牌national brand
網(wǎng)絡(luò)營銷network marketing
非人員傳播nonpersonal munication
人員型服務(wù)peoplebased service
顯性差異perceptible differences
人員傳播personal munication
定位position
價(jià)格因素price element
初級(jí)需求primary demand
首要需求趨勢primary demand trend
私家品牌private label
產(chǎn)品概念product concept
產(chǎn)品因素product element
產(chǎn)品生命周期product life cycle
消費(fèi)心態(tài)細(xì)分psychographic segmentation
消費(fèi)心態(tài)psychographic
宣傳publicity
拉pull
拉式戰(zhàn)略pull strategy
購買時(shí)機(jī)purchase occasion
推入push
推式戰(zhàn)略push strategy
轉(zhuǎn)銷商reseller
銷售推廣sales promotion
選擇性需求selective demand
選擇性分銷selective distribution
服務(wù)service 特別事件special events標(biāo)準(zhǔn)工業(yè)分類代碼Standard Industrial Classification Codes目標(biāo)市場target market 目標(biāo)營銷過程target marketing process電話營銷telemarketing 使用率usage rates 用戶身份 user status 垂直營銷體系 vertical marketing system
用量細(xì)分volume segmentation
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