【正文】 ever happened to me. The
heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a pany named NeXT, another pany named Pixar, and fell in love with an amazing woman who would bee my wife. Pixar went on to create the world’s first puteranimated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, and I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.
I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the
patient needed it. Sometime life Sometimes life going to hit you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love.
And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking and don’t settle. As with all matters of the heart, you’ll know when you find it. And like any great relationship, it just gets better and better as the years roll on. So keep looking don’t settle.
My third story is about death.
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I’ve looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything all external expectations, all pride, all fear of embarrassment or failure these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking
篇三：喬布斯精彩演講的八大要素
喬布斯精彩演講的八大要素
有說服力的演講底稿包含9個常見的要素。親愛的讀者，在你打開演示程序之前，不妨考慮將這些構(gòu)成要素納入演講底稿中去，不管是將它們插入你的keynote軟件，還是powerpoint軟件，抑或其他任何設(shè)計軟件都可以。這其中某些概念我們將在以后更詳細地探討，但現(xiàn)在，請暫時記住它們。
精悍的標題你想帶給觀眾的最偉大的想法是什么？注意，標題應(yīng)當簡短易記，并以主謂賓的語序出現(xiàn)。當喬布斯推出iphone手機時，他大聲宣布：“今天，蘋果重新發(fā)明了手機！”這就是他的標題。標題的作用是緊緊地抓住聽眾的注意力，使人們集中精力聽演講。閱讀《今日美國》，你一定會有所收獲。下面是這份美國最流行的日報所采用的一些標題的例子： “超薄蘋果！超強功能！”“蘋果發(fā)布‘雪豹’新操作系統(tǒng) ”“蘋果ipod瘦身” 激情聲明“公共演講之父”亞里士多德相信成功的演講者都有一種“精神病態(tài)”，對演講主題充滿激情，一般的溝通者則很少對他們的話題表現(xiàn)出興奮感。喬布斯幾乎每一次做演講時，都表現(xiàn)出令人眩暈的興奮感。他以前的雇員，甚至包括一些專職記者都聲稱，喬布斯旺盛的精力和熱情令人神往，讓人禁不住為之傾心、著迷。讀者朋友，請花幾分鐘的時間填空，作為對演講激情所作的聲明：“我非常興奮，因為此產(chǎn)品（公司、精神、功能等） ?！闭堊鞒鲫P(guān)于激情的聲明，不要怕難為情，大方地和聽眾分享你的活力和激
情。 “3”條關(guān)鍵信息現(xiàn)在你已經(jīng)確定了你的標題，也作出了聲明，下面請寫出3條你希望在場的聽眾接收到的信息，要做到使他們不用翻看筆記就能很容易地回想起信息的內(nèi)容。雖然場景5將就這個問題進一步展開深入地論述，但是親愛的讀者朋友們，請現(xiàn)在就記住，你的聽眾靠短時記憶能記住的只有3~4個要點。每個關(guān)鍵信息都必須有充分的素材來支持。 隱喻和類比當你確定了關(guān)鍵信息和支持點以后，接下來應(yīng)確定使用何種修辭手法，令你的敘述更有吸引力。根據(jù)亞里士多德的意見，隱喻是“迄今為止最有意義的手法”。隱喻也是一種比喻—用一個詞或短語，以特征上存在某一類似之處的一個事物來指代另一事物。隱喻之隱喻性的實現(xiàn)基于隱喻創(chuàng)造者的經(jīng)驗和隱喻接受者的經(jīng)驗的相互融合。隱喻是市場營銷、廣告和公關(guān)宣傳活動中常用的一種很有說服力的工具。喬布斯在交談和演示中經(jīng)常運用隱喻。在某次有名的采訪中，喬布斯說：
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