【文章內(nèi)容簡(jiǎn)介】 14 are usually bought on credit, and then regularly settle accounts, that is better than other industries. According to the investigation and research from some professional institutions show that the restaurant market in China is far from saturation, pared with the developed countries. Therefore, the restaurant industry has unlimited business opportunities. Target Market: The initial purpose market is the University City and Development Zone where are gathered with a great deal of young and midaged people and rent is low relatively. 4) Competitive Situation: Existing petitors in Development Zones and University Cities are mostly individual snack vendors, and potential petitors are various chained restaurants. Existing Competitors: individual snack vendors Advantages: manage in the form of multistands and low prices Disadvantages: limited and concentrated market, low quantities, unhealthy, adulterated and could not meet public high demand of diets for entertainment to the masses for the. Potential Competitors: chained restaurants Advantages: high grades, brandeffection Disadvantages: high prices, low quantities, and gathered in downtown. Sales often in the form of “Fast Food”, which can not pletely meet the demands of customers. While the pany s mini snacks street is that the nonuse of snacks at the same time in the restaurant industry have unique advantages of scale. 5) Capital Sources: Capital are maily from venture investment agencies, staffs and th aligned cooperators. II. Products or Services 1) Feature snacks supplers are mostly private opany market poor publicity, the market is narrow and more consumer grade at the end, rather low profit margin, weak petitiveness, the Company is mitted to joining with the snacks to provide a good operating environment for joining to open up the market, raising the grades, lower wind Distribution of raw materials, such as insurance, to provide customers with the firstclass services. 2) As to snack strong regional market in the field of basic exclusion from other snacks, this feature makes the same venue to a number of snack coexistence possible. After careful investigation and research, will be different flavors, different regions, different forms of snacks to get together. The publicity and through unified management will not exclude each other, but easyscale effect, to attract more consumers. 3) Consumers can not spend a lot of money will be able to breath world delicious. Snack Street is a most wele one of the reasons, coupled with the taste authentic, firstclass service and fortable dining environment, and create a new snack cultural ideas. This is the Company s service industries and other panies with parable advantage. III. The Company Management Concept: Prior to the Company s mediumterm outsourcing (Outsourcing) (outsourcing noncore business to external professional panies or anizations) as a business concept. Business Pattern: Generally, it is to join the pany s snacks to provide a good operating environment (unified market advocacy, service management, materials distribution, etc.), are to join hands from the return on the pany s main source of revenue. Goals and Business Strategy: Yammi diet Culture Communication Co., Ltd. is the local characteristics of the spread of cultural institutions catering to promote traditional and fashion, delicious and healthy new culture of responsibility diet, diet item in the local characteristics, food research and technological development, restaurant operations training, planning and Brand Food Advisory planning services, focused on the local characteristics of culinary culture dissemination and popularization. Yammi in the diet culture Communications Limited catering business model on the existing efforts of innovation, take chain operations, unified management, mitted to the food culture of munication and promotion. Features extensive collection of restaurants around the project, Company States: When the pany initially established by the anizational structure of a straight line from the general manager will be responsible directly to the sensible, after two years as catering projects will be used to promote the cause of the type anizational structure. The initial venture team mainly from the East China Jiaotong University students, members carry out their duties, all relevant areas of expertise and operational experience and plementary advantages, teachers at the same time pany has the support of East China Jiaotong University, as Professor Rong sector senior consultant for the pany s business, please College of Humanities Faculty of Law senior Professor of Legal Counsel for the pany, and will by a relatively strong strength of the law firms handling panyrelated legal matters. The pany s future development direction and strategy: The Company has always been guided by the market, in the domestic market and brand sales service system and the establishment, use of distribution and marketing chain and other modern flow of ideas and forms, and further enhance product visibility and market share. Early: mainly to the local market (Nanchang, Jiujiang, Ganzhou. . .) In the relatively inexpensive rents and densely populated areas (such as University City and all kinds of development zones, and so on) set up chain shops, access to the petitive advantages of scale, and initial recovery funds. Mediumterm: In the basic cost recovery, a local chain established by the various templates to establish a child care a model, in batches, at different levels throug