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lephone calls. 2. The Sports Shoe Market Sports Shoes are a major export item in Hong Kong, reaping a good reward for Hong Kong s traders and manufacturers, and, in turn, spurring the prosperity of Hong Kong. The market size for sports shoes prises some 165 manufacturers and traders. Basically, there are three categories of sports shoe in the market. These are real leather, artificial leather and plastic. The largest share of production in 1999 was held by sports shoes manufactured from plastic (50% of production). This was followed by artificial leather (40% of production) and real leather (10%). However, these production statistics are very changeable because the market is extremely sensitive to fashion trends. For the past few years, though, the market has been dominated by synthetic materials, mainly because they enable sports shoes to follow fashion trends, they are able to be printed on, and they can be made colourful, bright and fluorescent (see Table 1) 1999 Total no. of pairs of sports shoes produces in HK million Material % Market Share Real leather 10 Artificial Leather: PVC PA 23 17 Plastic: PVC PA APC 3. Sports Shoes in Synthetic Materials In the sports shoe market, PVC, PA and APC are the major plastic raw materials. The majority of sports shoes are made of PVC, which is cheaper, easier to screen print and easier to colour. All these factors create an attractively finished product with a petitive low price. APC and PA are classified as higher quality materials used in high quality products with a high price. In parison with APC, PA is a higher quality but more expensive material. For the time being, the sports shoe market is demanding colourful, bright and fluorescent patterns. Only PVC can satisfy these requirements with low production costs (see Table 2). Consequently, most manufacturers are continuing to use PVC as the major material for sports shoes, in Order to survive in the severely c0mpetitive sports shoe market. Material Price Ease of Prod39。n Durability Colour Range Cost of Pigment PVC low easy l