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pply chain into their business strategy ? Devote significant attention to the design of an integrated operating model ? Build innovation into your supply chains ? Integrate demand and supply planning across the chain ? Focus on technology strategies and effective implementation ? Selective outsourcing ? Focus on both supply chain sales and service ? Rigorously execute against your strategy Hosted by 5: …Differentiate their business in the eyes of the customer using customer insight and customer integration Workflow / Policies / Rules Integrated View Of Customer Reporting Enterprise Integration Performance / Collaboration Customer Interaction Customer Insight Web Market Research Customer Interaction Platforms Premise Customer / Channel Partner Wireless Phone Web Mail, Fax, Email Field Customer Interaction Capabilities Customer Interaction Capabilities Customer Insight Customer Data Acquisition Content Management Customer Data Governance Customer Context Partner Relationship Management Campaign Execution Selling amp。 Sales Admin Billing amp。 Collections Customer Service Analysis, Modeling amp。 Scoring Field Service Mark t Research Needs Assessment Offer Packaging Offer Optimization Offer Development Campaign Management Customer Segment Management SAP Core ?Increase customer satisfaction ?Develop customer loyalty ?Grow revenues ?Improve produc