電梯演說--30秒內(nèi)贏得客戶(編輯修改稿)
2025-03-27 00:12 本頁面
【文章內(nèi)容簡介】 rience. NEOCORTEX (Thinking Brain) Gives us the ability to reflect on ourselves Allows us to have awareness and Awareness of awareness, by far one of the most powerful tools we have as humans! NEOCORTEX (Thinking Brain) But with all that power… The Cortex is NOT the decision maker! It’s the new kid on the block, the younger sibling. The Reptilian Mammalian Brains are the decision makers, and if there is a conflict between them, the older Reptilian Brain always wins! NEOCORTEX (Thinking Brain) The Cortex doesn’t make decisions, but it is involved in the decision process… And it’s really, really good at it! It’s job is to CONFABULATE and JUSTIFY the thought process and the mental PERCEPTIONS in order to get what the Mammalian and Reptilian brains need or want. THE ORDER OF COMMUNICATION FIRST: Talk to the Reptilian Brain. We have to get through the first gatekeeper by getting their attention and addressing our ideal prospect... specifically. THE ORDER OF COMMUNICATION SECOND: Talk to the Mammalian Brain. We talk about what they really WANTWhat do they really NEEDWhat do they really VALUE THE ORDER OF COMMUNICATION THIRD: Talk to the NeoCortex Logically and rationally, using very specific language. Be Ultra Specific! Don’t speak using abstract words, phrases, ideas or concepts. CORTEX LANGUAGE TIME: How long will it take? What is the SPECIFIC TimeFrame to get the RESULT they want? OBSTACLES: The Cortex can get bogged down by speedbumps mental holds them back?What gives them pause?How difficult is it going to be?How expensive is it?Remove all road blocks and obstacles. CONVENIENCE: What SPECIFIC convenience can you offer the Cortex of your prospects? CORTEX LANGUAGE We are basically giving the NeoCortex everything it needs to rationalize what the other 2 brains want or need. ORDER OF AGE Reptilian: Triggering Attention This maps to “getting their mind engaged interested wanting to know more Mammalian: Needs Wants Desires Solutions or Fears and Frustrations Cortex: Logical Rational Justification ELEVATOR PITCH WORKSHEET 1 Who is your ideal SPECIFIC Customer? Men, Women, Age, Group 2 What SPECIFIC Problem or Challenge does your Customer have? Describe it better than they can. 3 What SPECIFIC Result does your Customer want? What do they want to Achieve / Get / Avoid / Get Away From? 4 What SPECIFIC Convenience can you offer your Customer? Without hassle, with ease, quickly, easily, no hassle, low cost, free ELEVATOR PITCH FORMULA 1 I help, teach, work with… [Your
公司管理相關(guān)推薦
鄂ICP備17016276號-1