奧美品牌思想(ppt26頁)(編輯修改稿)
2025-03-01 23:57 本頁面
【文章內(nèi)容簡介】 Customer interaction information12Ogilvy MatherCRM Components (continued)q Data extraction and cleansing q Data management and storageq Scalability and open technologies13Ogilvy MatherCRM Environmentq Applications, Platformsq Vigte, Websphere, Broadvision etc… q Communication channelsq Traditional direct marketing, Electronic direct marketing, call centerq Data mining, customer profile building q Data warehousingq Oracle, SQL, DB2, Sybase etc… q Data analysis and profilingq eSpective, Webtrends etc… 14Ogilvy MatherCRM Building Blocks15Ogilvy MatherOgilvy and CRMq Focused on CRM q Electronic Data Marketing (EDM)q M Oglivy16Ogilvy MatherOgilvy Interactive China and CRMqDoes Ogilvy Interactive manage the relations with its clients?qHow?qHow can we improve?qHow our petition manage the relationship with its customers?17Ogilvy MatherThe Technology road ahead 2023q Technology strategy objectivesq Technology – Strategic key focusq Key technologies and skillsq Training Planq Technology Laboratory q Work with other panies and anizationsq Services provided by the Technology group18Ogilvy MatherObjectivesqTo be a technology center of excellence among the Interactive groups in the region and worldwide.qTo excel best practices and technologies in the region and worldwide.qTo be on the leading edge of the new technologies.qTo be innovative.qImprove, improve, improve 19Ogilvy MatherTechnology – Strategic key focusqCurrently used technologiesqContent Management SystemqActive Server Pages and Web Applications Development q Light and Medium Backend Database
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