nike品牌理念(編輯修改稿)
2025-02-05 00:15 本頁面
【文章內(nèi)容簡介】 desire to serve himself? Peter Honebein has made it his business to find out. As a learning psychologist and instructional designer, he has accumulated 10 years experience designing software products and training programs for customers and employees. Along with Roy Cammarano, he has written Creating DoItYourself Customers: How Great Customer Experiences Build Great Companies. Honebein sees the selfservice industry drawing on five types of doityourself customers. The first is the transactional customer who is willing to carry out the transaction role of doing business. The next is the traditional customer。 this is the classic DIY kind of guy: he fixes it, builds it and renovates it himself. Third is the conventional customer. This customer is the cocreator of product value, where all products are viewed as services and — through use of the product — the customer bees a cocreator of its applications. Fourth is the intentional customer who wants to be in on the design phase. This customer shops BuildABear stores, designs his own basketball shoes at or builds her own Barbie online. Lastly, there’s the radical customer. This type discovers new ways to use a product。 ways that weren’t even intended when it was designed. iPOD is one example。 it was intended for music but those radical customers
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