【文章內(nèi)容簡介】 13 .047 .117 舉辦地旅游條件 3 .159 .133 .148 .101 .854 .117 .031 .130 .029 .060 舉辦地旅游條件 2 .083 .243 .202 .829 .156 .101 .036 .026 .016 舉辦地旅游條件 1 .027 .265 .135 .803 .273 .050 .077 .013 .099 續(xù)表 舉辦地基礎(chǔ)設(shè)施 1 .004 .217 .096 .142 .827 .067 .042 .090 .164 .049 舉辦地基礎(chǔ)設(shè)施 3 .123 .257 .178 .002 .226 .785 .129 .144 .101 .069 舉辦地基礎(chǔ)設(shè)施 2 .106 .266 .240 .025 .283 .711 .134 .076 .079 .097 專業(yè)觀眾數(shù)量質(zhì)量 2 .111 .080 .263 .073 .039 .118 .911 .003 .001 .050 .012 專業(yè)觀眾數(shù)量質(zhì)量 3 .141 .088 .255 .086 .102 .097 .903 .038 .010 .053 .060 專業(yè)觀眾數(shù)量質(zhì)量 1 .142 .198 .373 .107 .071 .071 .554 .046 .038 .195 參展費用 3 .107 .215 .245 .186 .131 .107 .673 .031 .142 .010 參展費用 1 .168 .161 .065 .262 .628 .299 .198 參展費用 2 .021 .462 .068 .194 .118 .608 .108 .056 .172 .017 參展費用 4 .095 .351 .209 .123 .029 .596 .170 .339 .032 展會聲譽 1 .021 .040 .117 .092 .076 .101 .744 .083 .013 .171 展會聲譽 3 .199 .034 .176 .221 .118 .147 .741 .061 .011 展會聲譽 2 .114 .044 .035 .607 .036 .439 .164 展商其他事務 2 .158 .086 .023 .065 .055 .062 .079 .054 .745 .255 展商其他事務 3 .146 .008 .085 .062 .028 .233 .148 .735 .004 .195 展商其他事務 1 .163 .259 .062 .126 .385 .607 .030 舉辦地市場力 1 .053 .203 .022 .192 .017 .187 .021 .204 .213 .664 .167 舉辦地市場力 2 .063 .344 .081 .213 .204 .198 .063 .033 .263 .552 .066 此次參展情況 2 .133 .068 .131 .122 .011 .055 .014 .023 .139 .813 此次參展情況 1 .046 .134 .045 .374 .143 .034 .185 .701 此次參展情況 3 .071 .021 .164 .194 .163 .117 .097 .205 .148 .231 .591 累計解釋總體方差變異 % 18 第五章 數(shù)據(jù)分析與結(jié)果 旅游博覽會參展商參展決策影響因素研究 因變量因子分析 表 519 參展決策 KMO and Bartlett39。s Test KaiserMeyerOlkin Measure of Sampling Adequacy. .783 Bartlett39。s Test of Sphericity Approx. ChiSquare df 15 Sig. .000 表 520 參展決策的因子載荷表 問項 Component 1 參展決策 1 參展決策 2 參展決策 3 參展決策 4 參展決策 5 參展決策 6 .763 .766 .747 .757 .713 .770 解釋總體方差變異 % 因子負荷均大于，符合研究要求 第五章 數(shù)據(jù)分析與結(jié)果 旅游博覽會參展商參展決策影響因素研究 相關(guān)分析 表 521 參展決策與其影響因素的相關(guān)分析結(jié)果 參展商數(shù)量質(zhì)量 組辦方專業(yè)能力 組辦方影響力 以往參展經(jīng)驗 舉辦地旅游條件 舉辦地基礎(chǔ)設(shè)施 專業(yè)觀眾 參展費用 展會聲譽 展商其他事務 舉辦地市場力 此次參展情況 參展決策 參展商數(shù)量質(zhì)量 組辦方專業(yè)能力 組辦方影響力 以往參展經(jīng)驗 舉辦地旅游條件 舉辦地基礎(chǔ)設(shè)施 專業(yè)觀眾 參展費用 展會聲譽 展商其他事務 舉辦地市場力 此次參展情況 參展決策 1 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .195(**) .000 1 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .265(**) .000 .000 1 .000 .000 .000 .000 .000 .000 .000 .000 .000 .172(**) .000 .000 .000 1 .000 .000 .000 .000 .000 .000 .000 .000 .316(**) .000 .000 .000 .000 1 .000 .000 .000 .000 .000 .000 .000 .250(**) .000 .000 .000 .000 .000 1 .000 .000 .000 .000 .000 .000 .223(**) .000 .000 .000 .000 .000 .000 1 .000 .000 .000 .000 .000 .251(**) .000 .000 .000 .000 .000 .000 .000 1 .000 .000 .000 .000 .142(**) .000 .000 .000 .000 .000 .000 .000 .000 1 .000 .000 .000 .031 .000 .000 .000 .000 .000 .000 .000 .000 .000 1 .000 .000 .173(**) .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 1 .000 .245(**) .000 .000 .000 .000 .000 .000 .000 .000 .000