【文章內(nèi)容簡介】 sing. It tends to wash over them, they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right. She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handles. “Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately downtoearth monsense advice.” In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow. recent changes in attitudes, some advertisements still fail to ___. women’s opinions of themselves any understanding of people’s feelings the public to buy certain products the needs of the advertising industry to the writer, the monest fault of present day advertising is to ___. the role of the housewife protests about advertisements a misleading image of women the activities of men 中國最大的資料庫下載 中國最大的資料庫下載 suggests that the reaction of women towards misrepresentation by advertisement is ___. Bent suggests that advertisement ought to ___. further emphasis to practical advice their style rather than their content male images instead of female ones more pliments to women than before the advertising industry should ___. its job more earnestly more pioneering work notice of the public opinion on the products advertised. 第 54篇答案： BCABC 第 55篇： (Unit 14,Passage 3) Pronouncing a language is a skill. Every normal person is expert in the skill of pronouncing his own language。 but few people are even moderately proficient at pronouncing foreign languages. Now there are many reasons for this, some obvious, some perhaps not so obvious. But I suggest that the fundamental reason why people in general do not speak foreign languages very much better than they do is that they fail to grasp the true nature of the problem of learning to pronounce, and consequently never set about tackling it in the right way. Far too many people fail to realize that pronouncing a foreign language is a skill—one that needs careful training of a special kind, and one that cannot be acquired by just leaving it to take care of itself. I think even teachers of language, while recognizing the importance of good accent, tend to neglect, in their practical teaching, the branch of study concerned with speaking the language. So the first point I want to make is that English pronunciation must be taught。 the teacher should be prepared to devote some of the lesson time to this, and by his whole attitude to the subject should get the student feel that there is a matter worthy of receiving his close attention. So, there should be occasions when other aspects of English, such as grammar or spelling, are allowed for the moment to take second place. Apart from this question of the time given to pronunciation, there are two other requirements for the teacher: the first, knowledge。 the second, technique. 中國最大的資料庫下載 中國最大的資料庫下載 It is important that the teacher should be in possession of the necessary information. This can generally be obtained from books. It is possible to get from books some idea of the mechanics of speech, and of what we call general phoic theory. It is also possible in this way to get a clear mental picture of the relationship between the sounds of different languages, between the speech habits of English people and those, say, of your students. Unless the teacher has such a picture, any ments he may make on his students pronunciation are unlikely to be of much use, and lesson time spent on pronunciation may well be time wasted. does the writer actually say about pronouncing foreign languages? a few people are really proficient. one is really an expert in the skill. aren’t many people who are even fairly good. are even some people who are moderately proficient. writer argues that going about the problem of pronunciation in the wrong ways ___. obvious cause of not grasping the problem correctly fundamental consequence of not speaking well consequence of not grasping the problem correctly an obvious cause of speaking poorly best way of learning to speak a foreign language, he suggests, is by ___. it up naturally as a child from a native speaker concentrating on pronunciation much systematic work value the student puts on correct speech habits depends upon ___. closely he attends to the matter it is English that is being taught teacher’s approach to pronunciation importance normally given to grammar and spelling might the teacher find himself wasting lesson time? spending lesson time on pronunciation. making illinformed ments upon pronunciation. not using books on phoics in the classroom. not giving students a clear mental picture of the different between sounds. 第 55篇 答案： CCDCB 第 56篇： (Unit 14,Passage 4) 中國最大的資料庫下載 中國最大的資料庫下載 Work is a very important part of life in the United States. When the early Protestant immigrants came to this country, they brought the idea that work was the way to God and heaven. This attitude, the Protestant work ethic, still influences America today. Work is not only important for economic benefits, the salary, but also for social and psychological needs, the feeling of doing something for the good of the society. Americans spe