kotler_intro_im_marketingmanagement筆記(編輯修改稿)
2024-09-17 12:19 本頁面
【文章內(nèi)容簡(jiǎn)介】 ture to ensure that this material is integrated into the day’s lecture.CHAPTER SUMMARY Each chapter of the textbook is summarized in the Chapter Summary. This section provides the instructor with a condensed version of the information included in the chapter.This material is consistent with the Chapter Summary material found at the end of each chapter in the text. This condensation of material is especially helpful in planning chapter sequence presentation and any desired chapter binations. In addition, this section may help the instructor plan introductory lecture remarks.OPENING THOUGHT In this section, we have tried to anticipate what topics, definitions, and concepts students find the most difficult to understand based on our previous experience teaching the course. Use this section as an “early warning sign” regarding what is contained in the chapter, how it might be received by the students, and which areas for review and emphasis may be needed. TEACHING STRATEGY AND CLASS ORGANIZATIONPROJECTSEach chapter offers a number of projects of various length and plexity. These projects give students practice applying concepts presented in the chapter. Students are asked to plete a variety of learning activities, such as interviewing marketing professionals, finding realworld examples of concepts discussed in the text, abstracting articles, and designi
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