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erms than Mammon. If so, Mammon may not gain the edge it seeks merely by enhancing certain services. Secondly, the author assumes that the proposed improvements will sufficiently distinguish Mammon from its petitors. This is not necessarily the case. Mammon39。s petitors may already offer, or may plan to offer, essentially the same customerservice features as those Mammon proposes for itself. If so, Mammon may not gain the edg