廣告學專業(yè)本科培養(yǎng)計劃(編輯修改稿)
2024-08-30 04:13 本頁面
【文章內(nèi)容簡介】 t Philosophy 54/3 22 32必 修Required 0700062概率論與數(shù)理統(tǒng)計（二）Probability and Mathematics Statistic（Ⅱ）48/3 48必 修Required 0500571傳播學概論Introduction to Communication 40/ 40必 修Required 1100101廣告學Advertising 40/ 40必 修Required 0500581傳播研究方法Communication Research Methods 54/3 54必 修Required 0500591中外廣告史Introduction to Advertisements 32/2 32通 識 教 育 基 礎 General Education Courses 必 修Required 0500601中國古代文學Ancient Chinese Literary 96/6 48 48課程類別Courses Classified課程性質(zhì)Courses Nature課程代碼CourseCode課程名稱Course Name學時/學分Hrs/Crs其 中Including各 學 期 學 時Hours Distribution of in a Semester課外Extracur.實驗Exp.上機Oper ation一1st二2nd三3rd四4th五5th六6th七7th八8th自科類限選課程Restricted Electives in Natural Sciences 96/6必 修Required 1100092市場營銷學Market Selling 32/2 36必 修Required 0500601廣告策劃與創(chuàng)意Advertisement Planning and Creation 56/ 56必 修Required 1100182公共關系學Public Relations 32/2 32必 修Required 0500611市場調(diào)查Market Investigation 56/ 56必 修Required 0500621廣告文案寫作Writing of Advertisements 56/ 56必 修Required 0501084美術基礎Basis of Art 36/2 36必 修Required 0500651平面廣告設計Design of Plane Advertisements 56/ 56必 修Required 0500661廣告攝影Advertisement Photography 54/3 54必 修Required 0500671廣告法規(guī)與廣告?zhèn)惱鞟dvertisement Ethics and Regulation 36/2 36必 修Required 0500681新聞采訪與寫作Journalistic Interview and Writing 64/4 64必 修Required 0500691網(wǎng)絡廣告Introduction to Advertisements Online 36/2 20 36必 修Required 0500701電視廣告設計與制作Design and Production of Film 36/2 16 36必 修Required 0500711媒介經(jīng)營管理Media Operation and Management 48/3 48必 修Required 0500751廣告經(jīng)營管理Advertising Operation and Management 40/ 40必 修Required 0800041因特網(wǎng)與應用Inter Network and Application 48/3 20 48必 修Required 050076
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